Marketing Mix Modeling (MMM)

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Definition

Marketing Mix Modeling (MMM) tools apply the results of collected analytics in order to measure the real-world impact of marketing campaigns on sales. By analyzing the conversions driven by each initiative across the entire marketing mix, marketers can compile an accurate view of what's working and what isn't, so that they can optimize future campaigns and get the best possible Return-on-Investment (ROI).

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Products

AMP is a custom-built statistical modeling and predictive planning platform to manage and execute models.
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i.Predictus Jules is a predictive sales tool that can predict future sales with 93% accuracy. Named for the author, Jules Verne, the solution looks at the marketing mix and enables marketers to adjust their spend based on its potential impact on sal...
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Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.
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Nielsen’s Marketing Mix Modeling solution is a statistical modeling attribution approach that uses summary-level data to measure the effectiveness of digital and offline channels while accounting for exogenous factors (seasonality, interest rates, co...
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Mx3 Metrics is user-friendly marketing campaign reporting software that tracks any combination of channels and graphs results based on key trends.
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By Proof
Proof is an advanced correlation engine that combines a powerful logic framework and proven algorithms that reveal the cause-and-effect relationships between business, marketing, communications and sales data. Proof not only baselines precisely what ...
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RapidMMM is a highly customized, quick solution that uses proprietary alogrithms to model the ideal marketing mix. It's a Marketing Mix Modeling (MMM) solution that enables marketers to run thousands of data model iterations and determine the best pe...
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Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underp...
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