Marketing Performance Management

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Definition

Marketing Performance Platforms is an all-in-one software solution that enables marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey. 

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Products

ActiveConversion's system is built to help industrial manufacturers, distributors and service providers generate more opportunities in target markets, identify which opportunities to follow up on, in order to close more deals. With proven success in ...
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Adnovate's online marketing platform connects everyone in the marketing supply chain. Teams can roll out marketing content and campaigns quicker, easier and more consistent across any or all channels.
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By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud.
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Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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By Amobee
Amobee Digital Marketing Platform is a comprehensive tool that powers Amobee’s cross-channel solutions for digital publishers, advertisers, mobile operators, developers and enterprises. Ad selection algorithm addresses targeting, campaign progress, u...
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Appforma provides a marketing platform that plans, creates, and executives a professional marketing program with ongoing campaigns and loyalty activities customized for each and every user. Appforma helps clients grow their businesses with new custom...
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By Argosy
Argosy was designed to organize, personalize and fulfill marketing assets. Argosy streamlines the entire process from production to distribution.
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AVID is a cost-effective, scalable Ad Server purpose-built to find the exact combinations (geography, creative, device, etc.) that are the most profitable, enabling advertisers to generate drill-down reports that group multiple variables into a singl...
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By B-kin
B-kin Market Interact is a basic tool for the digital marketing strategy including campaign management, email marketing, and lead generation.
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By Beckon
Beckon [ANALYTICS] is purpose-built to deliver automated, real-time analytics based on marketing best practices. Get omnichannel insights in the language of marketing, and clean, aligned data to power advanced analytics all right out of the box for f...
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