Marketing Performance Management

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Definition

Marketing Performance Platforms is an all-in-one software solution that enables marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey. 

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Products

ActiveConversion's system is built to help industrial manufacturers, distributors and service providers generate more opportunities in target markets, identify which opportunities to follow up on, in order to close more deals. With proven success in ...
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Adnovate's online marketing platform connects everyone in the marketing supply chain. Teams can roll out marketing content and campaigns quicker, easier and more consistent across any or all channels.
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Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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By Amobee
Amobee Digital Marketing Platform is a comprehensive tool that powers Amobee’s cross-channel solutions for digital publishers, advertisers, mobile operators, developers and enterprises. Ad selection algorithm addresses targeting, campaign progress, u...
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AVID is a cost-effective, scalable Ad Server purpose-built to find the exact combinations (geography, creative, device, etc.) that are the most profitable, enabling advertisers to generate drill-down reports that group multiple variables into a singl...
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By B-kin
B-kin Market Interact is a basic tool for the digital marketing strategy including campaign management, email marketing, and lead generation.
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By Beckon
Beckon [ANALYTICS] is purpose-built to deliver automated, real-time analytics based on marketing best practices. Get omnichannel insights in the language of marketing, and clean, aligned data to power advanced analytics all right out of the box for f...
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By Beckon
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things...
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Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately f...
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Brandscopic is a cloud-based software that both manages and measures experiential marketing programs. Users can schedule events, monitor campaign progress in real-time, capture critical event data, and create easy-to-read, visually appealing reports....
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