Retail Marketing: Digital Personalization

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Definition

Customer Engagement platforms include tools to gather information from customers via surveys, mobile devices or records of browsing and buying habits with analysis of those habits to create probable customer intent; These tools then provide options for shoppers served automatically online, at the point of purchase, even in the aisle where the product is in physical proximity to the customer.

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Products

By 4-Tell
The 4-Tell Personalization Platform boosts sales for online merchants through smart analytics that show shoppers the products they want. Based on the powerful Boost Recommendations technology, 4-Tell's platform works with all eCommerce platforms.
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By Apptus
Apptus eSales drives eCommerce towards greater profitability by combining key technology components that are usually disconnected, such as Search, Navigation, Merchandising and Recommendations; Apptus eSales creates a unified system to guide, advise ...
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Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well together based on a shopper’s age and regional trends to increase average order values an...
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Personalization Data allows retailers to deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions s...
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At the center of the TargetClose buyer intent platform is The Brain, a proprietary web optimization technology that collects and analyzes complex data comprising a vast number of variables.The Brain continuously analyzes buyer data, returning actiona...
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While the consumers remain at the forefront in adapting to the Digital Revolution, retailers need to delight customers with state-of-the-art ‘Unified Commerce’ capabilities. Brick & Click enables traditional retailers to take the quantum leap to the ...
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Brickwork is a scalable SaaS platform empowering retailers to capture the attention of customers at the beginning of their path to purchase, through digital marketing online. Brickwork makes it possible to engage casual browsers and entice them to vi...
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Bunting is a web personalization and product recommendation software that provides powerful, easy tools to boost website sales and revenue and grow businesses. The software helps users gain deep individual customer insights and understand their custo...
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Cognitive Cloud is a Platform as-a-Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret customer needs using natural methods of commun...
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Commerce Cloud Digital unifies the customer experience across all points of commerce (web, social, mobile, store, and more). Power digital commerce with the built-in suite of clienteling tools. Convert more shoppers by anticipating their needs and ma...
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