Social Sampling

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Definition

Social Sampling tools are Product Discovery Platforms that use both exclusivity and sharing tools to get products, samples and reviews into the hands of influencers, and allow those influencers to share those products and samples with others.

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Products

Birchbox is a monthly subscription service that sends its subscribers a curated shipment of beauty product samples. Cosmetics retailers consider Birchbox the top of a sales funnel, supplying samples and trial sizes as an investment towards creating q...
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By SoPost
SoPost gives brands a targeted way to ship product samples to potential customers through leveraging the connections of existing customers' social networks. SoPost lets consumers "give" samples to each other, and collects consumer data that gives bra...
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