A/B & Multivariate Testing

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Definition

A/B & Multivariate Testing tools make it easy for developers, marketers and designers to set up two, three or more versions of a website, advertisement or other online content element and "test" visitor response to see which version works better to achieve a goal. The goal may be a click-through, a user registration or a sale. A/B & Multivariate Testing tools are available stand-alone or bundled with enterprise-grade web analytics platforms.

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Products

40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
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AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
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ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
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By Adobe
Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Ad...
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Avenseo seeks to help businesses target the right customer base by building A/B and multivariate tests and report back which site version created the most conversions.
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BitBlox is an online tool designed to make landing page creation easy and it comes with an end-to-end solution: landing page builder, integrations app, publishing tools, analytics tool. BitBlox offers a variety of templates and blocks and a live edit...
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Campaign Workhub is an email campaign proofing platform that enables agencies and their clients to preview and test outbound emails before they're sent. Campaign Workhub eliminates the volley of emails from clients and colleagues, and ensures that em...
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ChangeAgain is a user-friendly, visual A/B testing tool that integrates with Google Analytics. ChangeAgain simplifies A/B testing so that web developers can experiment with headlines, images, messages, calls-to-action and other site elements without ...
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VWO's Conversion Optimization Platform gives you a complete picture of your optimization journey. At any point in time, if you see any new element on your website, you will have supporting data on why that element was added, what was the test associa...
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