Adobe Launch

Product Overview
Launch, by Adobe makes tag management more open, and dynamic, enabling customers to build, extend and manage extensions within the Adobe Cloud Platform. With Adobe Cloud Platform Launch, marketers can define each data set and focus their marketing tools to work with the same data point. This makes marketing tools accurate and more focused at taking actions using unified data sets. With a simplified interface, brands can browse, configure, and deploy web-based apps from Adobe or non-Adobe developers at an unmatched pace. Non-Adobe developers can utilize Launc catalog to find the most reliable set of codes and technology that would let brands better use their technology.

• Launch was developed with open APIs—so all your Adobe and non-Adobe products work well together to deliver top-notch experiences.
• Collect any customer behavior based on select pages, or all pages.
• Make sure the right people have access to the right data, so they can deliver better experiences.