Using Alterian’s Chameleon™ Adaptive Customer Experience™ Platform, Adaptive Marketers can send hyper-targeted personalized email messages that stay relevant right up to the moment of engagement. Customers experience in-the-moment personalization based on every interaction they have with brand’s emails messaging.
Marketers struggle to increase engagement because trigger-based email messaging does not have a way to stay relevant between the time it was sent and the time it gets opened and re-opened.
Marketers need an extremely fast way to use all new customer behavior data that took place after an email delivery to maintain relevant messaging at the time of all email engagement.
Email, Telephone, Onsite, Video/Text Resources
Marketing Function Channel Marketing, Customer Engagement and RetentionFor Use By
Company Type B2C, NPO, AGN
Company Size Medium enterprise (1000 – 9999 employees)
Geographic Scope Multi-national
Market/Industry Specialization No market specialization