Product Overview
Birchbox is a monthly subscription service that sends its subscribers a curated shipment of beauty product samples. Cosmetics retailers consider Birchbox the top of a sales funnel, supplying samples and trial sizes as an investment towards creating qualified leads who sample — and like — their products and will become paying customers.
New Birchbox subscribers are invited to create a personal profile, similar to a social media account, which enables Birchbox to build a more personalized subscription box of product samples suited to the specific interests of the subscriber, collecting insights that can be aggregated and shared with cosmetics suppliers who provide the trials and samples.
Birchbox analyzes their data to identify what products their visitors are most interested in, using the data to publish "top trending" brands and products.
No technical expertise required
Instant