Bridg’s Customer Data Platform helps to identify individuals behind in-store transactions, create longitudinal, privacy safe customer profiles, and power targeted, personalized advertising across virtually any channel. With Bridg’s CDP, you can connect and normalize disparate data sources such as point-of-sale, mobile purchases, online ordering, loyalty/rewards membership, email, SMS, and more, all into one place. Leverage your Point of Sales data and Bridg’s market leading offline identity resolution capabilities to identify unknown individual customers behind in-store purchases. With unified, privacy-safe profiles of unknown (and known) customers, you have access to SKU-level purchase history and hundreds of attributes for analysis, that provide insights into individual customer behavior. Produce hyper-personalized marketing with Bridg’s intuitive UI, to create audiences based on purchase behavior, demographic, socioeconomic, and special interest attributes, and then distribute to your platform of choice for omni-channel activation. Bridg’s CDP also gives you the ability to immediately see marketing’s impact on sales, with POS attribution and closed loop measurement, that provide you with opportunities to optimize targeting and media.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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