Product Overview
Plan Metrix Multi-Platform is an advanced audience planning tool that combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view. Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
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