Demandbase ABM Platform makes it easy to build target accounts from CRM data, by uploading a preexisting account list, or by leveraging buyer intent signals generated by the only AI-powered ABM platform that learns from 50 billion B2B interactions every month. Marketers can further segment and manage these audiences by a number of firmographic variables such as industry, size, location and others.
The B2B Data Cloud drives more effective advertising, personalization and sales by aggressive data mining, integration and analytics. Demandbase is built to achieve better results for B2B brands.
Traditional targeting and personalization tools underserve B2B sales. The Demandbase B2B Data Cloud fills this void by providing a common and more open data model that connects hundreds of solutions, from advertising to CMS and marketing automation, all the way to CRM.
No technical expertise required
No Training Offered
Marketing Function Automation, Branding, Customer Acquisition, Research
Company Type B2B
Market/Industry Specialization No market specialization
Current / Past Customers Motorola, DocuSign, Avery, Dell, HP