Product Overview
Emplifi is a unified CX platform that combines the Astute and Socialbakers brands to help meet the fast-changing customer expectations. Emplifi allows users to acquire, engage, and support customers at every touchpoint along the evolving buyer’s journey. With Emplifi users can close the customer experience gap by bringing together social media, marketing, and care teams, to optimize their digital interactions. The Emplifi CX Cloud gives users the ability to amplify their brand across all social media channels with the Emplifi Social Marketing Cloud, drive revenue growth through social commerce with the Emplifi Social Commerce Cloud, and create exceptional customer experiences built on empathy with the Emplifi Service Cloud. Within the Service Cloud, users can utilize Emplifi Email Virtual Assistant (EVA), the automated customer service tool that processes inbound emails, processes the customer request, and generates highly accurate responses while drastically reducing the time and cost associated with customer email management. In addition to Facebook Messenger for Business and Twitter Direct Message, Emplifi Service Cloud’s Social Messenger bots also support WhatsApp and Google Business Messages. The Service Cloud's VoC tool includes a Decision AI tool that is constantly listening to survey responses to identify important trends and themes, enabling brands to proactively address any CX issues.
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