Facebook Ads

Product Overview
Facebook Ads is an social media advertising solution enabling organizations to create targeted ads to reach different audiences and meet business goals. Target by location, age, and interests. Ads are placed in the stream of information people view on Facebook.

• Placed inside Messenger, the Facebook messaging platform, as static or auto-play video advertising
• For game developers, playable ads, retention optimization and minimum return on ad spend (ROAS) bidding were designed to help gaming marketers connect with their most valuable players.
• Reach estimates for Custom Audiences allow advertisers to estimate audience size for their Custom Audience campaigns.
• Multiple Text Optimization allows advertisers to create several versions of headlines, copy and descriptions for a single-media ads. Facebook then dynamically serves up the combination it determines will deliver the best results.

From a Facebook Ad, people can get directions to your store, download your app, view your videos, add an item to a shopping cart or take another action on your website.