Factual is a mobile user location platform that tracks and analyzes the geo-behavior of mobile users, resulting in detailed real-world user profiles for the purpose of personalized ad targeting. The platform is powered by Global Places, a constantly-updated database of over 65 million businesses (restaurants, hotels, etc) and points of interest (museums, airports, etc) in 50 countries. Each listing includes name, address, phone, category, email and website. Global Places data is accessible either as a download or via Factual’s API. Factual can do reverse geocoding, taking the geographic coordinates of audience mobile devices and tagging digital content with location data. Geopulse Proximity can be used with Factual’s location data or integrated with an advertiser’s own data. Geopulse Proximity is a location-based service that sends ads or messages to mobile users when they enter a pre-defined geographic area such as a store, mall or neighborhood.
With Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries, Factual’s platform provides location based mobile personalization and ad-targeting solutions to fuel growth.
No technical expertise required
No Training Offered
Marketing Function Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, ResearchFor Use By
Company Type B2B, B2C, NPO, GOV, AGN
Market/Industry Specialization No market specialization