Foursquare is a popular online community tool that uses geolocation on smart phones to allow users to search and discover places of interest in their surrounding area as they're out and about, from restaurants to hardware stores to theatres and everything in between. The app gives users the ability to post pictures, tips and recommendations about the businesses they visit. The businesses can claim their Foursquare profiles and gain control over the interaction with an engaged clientele.
Consumers leave tips and photos at their favorite local businesses to let others know what they like or dislike most about each place. Businesses who sign up and manage their profile on Foursquare can listen to what their customers are saying, join the conversation and attract more customers.
No technical expertise required
Marketing Function Branding, Channel Marketing, Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2B, B2C, NPO, GOV, AGN
Market/Industry Specialization No market specialization
Current / Past Customers 50 million users worldwide
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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