Product Overview
IRI Liquid Data is a data management platform. The solution is an advanced analytics solution for end-to-end consumer planning to activation. It comes with hundreds of integrated data sets for use in the public cloud solution and can be further enriched with client data in a tailored private cloud. The opportunity suite allows companies to instantly identify execution gaps and growth opportunities that positively impact top- and bottom-line performance, and is comprised of Opportunity Alerts and Opportunity Predictors, both of which leverage AI and ML to process billions of data points and uncover patterns – converting data into prescriptive actions in near-real-time. Opportunity Alerts provide push-based insights that are pre-built for key domain areas and extensible to any measure set, and Opportunity Predictors proactively surface quantified, prioritized recommendations that are aligned to strategic guardrails and attentive to execution rules.
IRI nearly eliminates sample size constraints, which is particularly helpful when launching niche or regional brands. It also allows manufacturers to plan consumer tactics and strategies at the size, flavor, scent or item level. You can analyze consumer behavior as soon as products hit the shelf.
No technical expertise required
Instant