Iterable

Product Overview
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

• Blast campaigns
• Triggered campaigns
• Transactional messages
• Mobile push notifications
• SMS
• Seamlessly multi-channel campaigns
• Marketer friendly - easy to use and modern, intuitive UI
• Scalable and real-time
• Flexible 360° profiles
• Easy to optimize
• Channel Optimization, an AI-powered capability, allows marketers to optimize messaging across channels (Email, Push, SMS).
• In-Browser Messages incorporates actual user data into the call to action in real-time, delivering individualized messages to customers at every stage, resulting in increased response rates.
• Silent Push Notifications allow marketers to deliver certain mobile experiences to their customers behind the scenes.
• Journey Assist powered by generative AI that enables users to build Journeys faster and more intuitively using natural language prompts
• Brand Affinity Reporting for deeper customer sentiment insights
• Native WhatsApp integration to expand global reach
• Smart Segmentation for more dynamic and precise audience segmentation

• Ingest Toolkit – ft. Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable, and Data Schema Management, the intuitive user interface to easily manage and control data structure.