Product Overview
MIDA (Marketing Investment Decision Analysis) is a sales and marketing investment decision support system. MIDA streamlines and simplifies marketing resource management by helping marketers understand the financial impact of critical marketing and sales investment decisions.
MIDA by Keen Strategy automates intelligence gathering, such as understanding the trade-off between maximizing long-term value and brand building vs. conserving cash flow in the short-term, optimize future mix across sales and marketing channels, and assess the revenue forecast associated with sales and marketing budgets.
MIDA uses Bayesian statistical methods to combine data and domain expertise, enabling managers to leverage the strengths of data-based pattern recognition while also leveraging their own domain knowledge derived from experience and previous analysis.
No technical expertise required
Instant