Focused primarily on audience engagement, the Marketo Engagement Marketing Platform capabilities include marketing automation, cross-channel engagement, personalization and other tools to build lasting customer relationships. The engagement platform contains artificial-intelligence-enhanced tools that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. The analytics tools boost sales and marketing cooperation with Account-Based Marketing enhancements; Personalization is boosted by a feature allowing for personalized content to reach the customer automatically and calls to action that appear based on customer behavior online.
Designed for today's environment of customer engagement marketing, Marketo’s Engagement Marketing Platform connects with people on a personal level wherever they are, with measurable impact.
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No technical expertise required
No Training Offered
Marketing Function Automation, Branding, Customer Acquisition, Customer Engagement and Retention
Company Type B2B, B2C, NPO
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes
Current / Past Customers Palace Sports & Entertainment, Panasonic, GE Healthcare, MyFitnessPal, Christiana Care Health System, Citrix