Product Overview
Marketing Performance Measurement Platform is an automated analytics tool that gives marketers fast access to insights so they can make smarter data-driven decisions quickly. The new mobile app uses AI to automate the generation and delivery of KPIs and insights directly to marketers as push notifications called Origami Stories. In addition, Origami Workbench provides data analysts with a scripting environment for conducting advanced analytics by enriching and transforming their data.
Marketing Performance Measurement Platform features innovative new capabilities, including the introduction of a mobile app, Origami Stories, Automated Insights Engine and Origami Workbench, changing how marketing insights are generated and consumed by analysts and brand teams.
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