Product Overview
Pearl is a customer data platform that enables brands to visualize and treat their customers like humans. Segment & integrate deep humanized profiles to achieve true 1:1 marketing relationships at scale. Pearl connects to data from wherever you have it to clearly path customer journey, and score customers as if they were our own friends and family. Pearl offers a significant segmentation methodology. Peal uses a patented, customer lifecycle/customer journey method for migrating prospects and customers through their customer journeys—it’s called the Relationship LifeCycle or RLC. Where Passers-by, Acquaintances and Fans represent non-buyers or prospects; and Friends and Family represent customers and best customers, respectively. With a fun, intuitive and easy-to-use Interface, anyone can use and visualize these journeys and create strategies and outcomes that enable brands to migrate Passers-by (anonymous website visitors) through the process that hopefully or can lead to, become Family—a brand’s best or most loyal customer.
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