SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for audience targeting or matchback and attribution. Built into the Matchback and Attribution process is a method for measuring store traffic on the mobile devices of the audience that has been served impressions. The store traffic of mobile devices is maintained before and after the campaign in order to attribute an impression to a store visit in many cases. Matchback and Attribution automatically generates reporting that will deterministically link the interaction of offline and online audiences to a campaign, the website, and the storefront.
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