Product Overview
ShareIQ's free Facebook Earned Media Value Report helps brands to measure your earned media the same way you measure paid media and advertising. ShareIQ uses an impression-based algorithm to quantify engagement with branded content (user-, influencer, or brand-generated images) across social media networks and the web. ShareIQ recommends a CPM (cost per thousand, the standard metric of online advertising) value for engagement which can be customized by users of the free tool. This allows paid, earned and social media teams to work with one metric that presents a unified view of the value you create.
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