ZenIQ is a powerful platform empowering B2B marketers with a better way to manage target account lists, develop segments, and track ABM activity across all touch points. ZenIQ 3.0 more broadly measures and improves account engagement by determining what activities are most important to moving a customer through the sales cycle and what people in the account are most important to involve. This release helps marketers answer the questions 'What is my ideal customer profile (ICP)?' and 'Who is in the buying center that I need to know?' Account Engagement Signatures are now part of a sophisticated dashboard that compares account engagement activity among target accounts. A more optimal mix of marketing and sales programs, as well as campaigns, can then be delivered to increase results.
ZenIQ is purpose-built to enable the B2B marketer to engage with exactly the right contacts that boost the chance of driving revenue. ZenIQ has made it easy to ensure you’re marketing to the people who actually influence and make buying decisions.
ZenIQ is the first and only solution to fully infuse your MarTech stack to help deliver Account Based Marketing performance, based on the idea that account coverage is relative to all the employees at a target account who fit your specific buying center profile.
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