Media is a big investment, and each agency-client relationship is guided by a set of guarantees. This will take the form of a combination of quality and price promises the agency makes, in exchange for a volume of activity the client promises. Redmill Solutions provides their Deal Monitoring service to incorporate all the variables of these guarantees, for each country, and cross-checks that against post-campaign data. They can include each detail of every deal - if you have a commitment to a position in break, a cost per completed view or the inside of a back page of a magazine, all these details can be validated and compared. Ultimately, both client and agency can benefit from their deal health check, since bonuses are also calculated based on those deal guarantees. That means regular, accurate reporting allows agencies to ensure they are on track to deliver what they have agreed. Meanwhile, clients gain full visibility deal health on a market by market level. It’s a win win for both sides.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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