Service Overview
Using new marketing automation platforms such as HubSpot and Marketo, we can help you clearly segment your target audience into different personas and map them to different stages of the buying cycle. The way these buyers interact with your website tells you exactly what your customers are looking for and arms you with enough information to market to them with the right type of content. We create campaigns that are specific to your leads’ interests, their understanding of your products and services, and how far down the buying cycle they are. The result – a more targeted approach to lead nurturing that results in a better ROI.