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Partner Relationship Management (PRM)

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Definition

Partner Relationship Management (PRM) encapsulates all of the tools enabling organizations to manage dealers, resellers, affiliates, co-brands and partners in the indirect sales channel. Features may include deal registration, digital asset management, partner marketing guidelines, collateral templates, collateral translation resources, supplier management, franchise management, product knowledge base, product FAQ, dealer training, dealer certification, sales automation, sales forecasting, loyalty program, price list, site selection tool, Customer Relationship Management (CRM), and more.

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Products

360Insights Channel Success Platform
By 360insights
360Insights Channel Success Platform is a channel technology platform. Channel Success Platform offers integrated software-as-a-service that enables brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDP/CO-OP, sales ...
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Allbound Partner Sales Acceleration Software
By Allbound
Allbound is a powerful SaaS platform that ensures direct and indirect B2B sales reps have the skills, knowledge, tools and assets to maximize every buyer interaction.
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AppDirect
By AppDirect
AppDirect is a cloud commerce platform that enables the selling, distributing, and managing of cloud-based products and services. Founded in 2009 and headquartered in San Francisco, AppDirect's platform serves software, manufacturing, and financial s...
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Bench
By Bench
The Bench platform helps ICT providers streamline their sales, delivery, and customer management processes.
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Channel Command
By Channel Program
Channel Command is a Partner Relationship Management (PRM) software solution. It specifically caters to vendors and helps them manage their channel partners (MSPs) more effectively. Some of the key features of Channel Command: Marketing Materials & R...
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Channel Manager
By SAP
CallidusCloud acquired by SAP in 2018 and integrated into their Sales Cloud offering provides a suite of tools that can be beneficial for channel managers within its Cloud Revenue Management (CRM) solution including: Partner relationship management (...
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Channel Mechanics Platform
By Channel Mechanics
The Channel Mechanics Platform is a channel program automation platform. Vendors use the Channel Mechanics Platform to ensure ease of doing business for their partner community and channel teams, driving competitive advantage, accelerating revenue, a...
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ChannelKonnect
By NowApps Technologies
ChannelKonnect is a modular channel management platform designed to improve communcations between companies and their channel partners, encourage mutual transparency and deliver real time sales performance metrics.
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ChannelPRM
By ChannelXperts
ChannelPRM is a lean partner relationship management solution for startups and SMBs. ChannelPRM provides the features you need as a manufacturer to get your partners up and running, manage deals, and evaluate all activity.
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Channeltivity
By Channeltivity
Channeltivity is a powerful Partner Relationship Management (PRM) and deal registration SaaS solution that enables emerging and mid-market companies to manage their channel partner relationships from one central platform.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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