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Through-Channel Marketing Automation

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Definition

Through-Channel Marketing Automation​ is a business system, comprising integrated goals, processes, and metrics, used by enterprise markets to enable and scale local marketing program execution and customer engagement, through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to protect brand integrity. Source: Forrester

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Products

360Insights Channel Success Platform
By 360insights
360Insights Channel Success Platform is a channel technology platform. Channel Success Platform offers integrated software-as-a-service that enables brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDP/CO-OP, sales ...
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Brand Portal
By BrandMaker
BrandMaker Brand Portal forms the central platform for all brand information and is the basis for brand-compliant communications. It is the source of knowledge and starting point for accessing, adapting, and ordering brand-compliant media for every t...
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Brand Wings
By Brand Wings
Brand Wings is a cloud-based Through-Channel Marketing Automation (TCMA) SaaS solution that helps amplify your brand, manage your communications, and drive orders through your partner network. With Brand Wings you can; communicate your messaging cons...
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Brandgility
By Brandgility
Brandgility is a templating platform designed to help distributed teams quickly produce large volumes of customized, on-brand marketing content. Powerful, easy-to-use templating software gives in-house teams, satellite offices, and franchisees the fr...
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BrandMuscle.ai
By Brandmuscle
BrandMuscle’s AI solution improves channel marketing results by drafting on-brand copy, automating tasks, and enhancing campaigns. BrandMuscle.ai boosts efficiency by automating the most time-consuming tasks in local marketing. All you have to do is ...
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Bridgeline Unbound
By Bridgeline Digital
Bridgeline Unbound is a unified product suite that allows you to manage your entire digital experience without limitations.
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CampaignDrive by Pica9
By Pica9
CampaignDrive enables local marketers to produce brand-compliant marketing campaigns in all media types—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. With CampaignDrive a co...
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ChannelOS
By ChannelXperts
ChannelOS is an all-encompassing, open SaaS platform purpose-built for channel businesses. It is a quick and scalable platform that enables true end-to-end Channel 4.0.
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Channext
By Channext
Channext is a platform for vendors, distributors, and partners to accelerate channel growth. It helps channel teams to collaborate on sales & marketing activities and unlock previously hidden data to predict revenue, save time and resources, access e...
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ContentMX
By ContentMX
ContentMX is an intuitive content marketing platform that helps companies define and implement a professional content strategy across blogs, social media and email newsletters using their existing marketing tools.
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