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Channel & Partner Marketing Services

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Definition

Channel marketing services involve strategies, tactics, and activities aimed at promoting and selling products or services through indirect sales channels, such as distributors, retailers, resellers, value-added resellers (VARs), and other intermediaries. The goal of channel marketing is to leverage these channel partners' reach, expertise, and relationships to expand market coverage, increase sales, and drive revenue growth.

 

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Services

Channel Fusion
By Channel Fusion
Channel Fusion offers tailored channel marketing programs and solutions to some of the world's leading brands.
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Channel Incentives
By ITA Group
ITA's strategic Channel Incentives build channel partner loyalty, trust and brand advocacy by transforming the way your channel partners connect with your brand.
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Channel Sales Solutions
By BI Worldwide
BI Worldwide consultants help to make it simple and straightforward for enterprises to optimize the channel so it works. Be it seeing the benefit of more from B2B loyalty programs or reseller incentive programs, BI Worldwide will help turn your chann...
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Code Worldwide
By Code Worldwide
Code Worldwide offers a full spectrum of digital services including digital strategy, creative design, technology development, data analytics, marketing automation, customer experience optimization, and content management. They specialize in creating...
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Glu Group
By Glu Group
Glu Group offers CX consulting and implementation, leveraging its proprietary platform to accelerate customer success. Glu Group also provides virtual training and enablement solutions, utilizing Webex Meetings to deliver interactive, multilingual pr...
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Hinda Incentives
By Hinda Incentives
Hinda Incentives provides of comprehensive incentive and recognition program services, leveraging over 50 years of industry expertise to design, manage, and deliver customized non-cash reward programs, web-based technology solutions, and global deliv...
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HMI Performance Incentives
By HMI Performance Incentives
HMI Performance Incentives is a full-service provider of comprehensive incentive and recognition programs, helping clients design and manage strategic initiatives to motivate and reward key stakeholders. Leveraging deep expertise, HMI specializes in ...
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RVLVR
By RVLVR
RVLVR provides integrated, data-driven marketing solutions, including through-channel automation, partner marketing concierge services, sales enablement, data guidance, and agency-level creative and digital execution. The company's offerings help cli...
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Union Resolute
By Union Resolute
Union Resolute provides lead generation, channel marketing, and digital marketing services, combining AI and human outreach to identify highly qualified prospects and enable clients to focus on closing deals. The company's offerings include continuou...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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