Content Lifecycle Management (CLM) tools help organizations define, implement, measure and control an effective, consistent content management strategy over time. CLM tools help manage the editorial timeline of content on the primary site, email newsletters, social network, and blogs; the tools coordinate collaborative authoring, export to CMS for publishing, collect data in order to provide insights about content performance, help administer who can see what content, what they can do with it (print, share), and how long it remains visible before expiring or going to archive.