Content Performance Platform (by Hippo)


Product
Content Performance Platform (by Hippo)

Category
Website analytics, A/B testing, Other

Function
Content creation and distribution, Customer engagement, Other

Great For
Serving relevant content to known and anonymous visitors across channels

Suitable For
B2C, B2B, other

Overview
Enables data-driven, omni-channel content strategies to help determine interests and intent, and provide a more personable and relevant digital experience for every visitor.

Three things to know:
  • Content Performance metrics tailor content delivery to the individual, based on that individual’s real-time engagement, leveraging Hippo’s relevance engine
  • Tests content – rather than pages – per persona to optimize that content and improve visitors’ user experience
  • Improves precision of real-time personalized content delivery, and incorporates feedback to provide actionable insights to advance business goals for Hippo CMS 10-based brands

Pricing Structure
Platform license

Press Release
http://www.onehippo.com/en/about/news/2015/hippo-cms-10-content-performance-launch.html

More information
http://www.onehippo.com/en

ABM360 (by IDG Media)


Product
ABM360 (by IDG Media)

Category
Marketing automation, Other

Function
Customer acquisition, Communications, Other

Great For
Helping technology marketers identify company purchasing behavior and decision makers

Suitable For
B2B, Other

Overview
A global account-based set of marketing solutions, tools and analytics to reach tech industry and tech consumer buyers with integrated digital display, demand generation, data solutions and custom offerings.

Three things to know:
  • Includes components such as personalization for better engagement and lead generation
  • IDG Sonar™ is a data-enhanced demand generation offering for actionable sales intent information at the company and individual decision-maker levels, and integrates with 3rd party data solutions to validate intent with BANT-style qualification
  • Deep Media Nurturing is content marketing via highly-targeted, personalized media to nurture individuals through the purchasing cycle

Press Release
http://www.businesswire.com/news/home/20150520005750/en/IDG-Communications-Launches-ABM360%E2%84%A2-Comprehensive-Account-Based-Marketing#.VWHDuk9Viko

More information
http://www.idg.com/www/home.nsf/BySection/Lead_Generation

Experience Hub enhancements (by InMoment)


Product
Experience Hub enhancements (by InMoment)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
New insight from customer stories to improve brand decisions

Suitable For
B2C, Other

Overview
The enhanced InMoment platform provides new processing power, data visualization and analytics to improve brands’ understanding of customer experiences.

Three things to know:
  • CX Analyst Tool lets brands analyze customer feedback on-the-fly from multiple sources to create flexible, customized, and interactive views of customers’ experiences
  • It helps InMoment clients spot trends, identify emerging issues and opportunities, and acquire predictive insights to inform future action
  • InMoment’s Experience Hub supports 90 languages, covering more than 75 percent of the world’s population and 90 percent of world GDP

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.inmoment.com/press/understand-the-voice-of-your-customers-in-more-languages-and-more-ways/

More information
http://www.inmoment.com/

Urban Airship, Twilio Partnership


Product
Urban Airship, Twilio Partnership

Category
Mobile advertising, Location-based marketing, Other

Function
Customer engagement and loyalty

Great For
Customer loyalty campaigns for mobile wallets

Suitable For
B2C

Overview
New solution enables marketers to send Apple Passbook and Google Wallet passes through market-leading services

Three things to know:
  • Forrester expects mobile wallets to emerge as: “a new marketing channel where marketers will mix offline and online marketing efforts…” and tie together loyalty programs, coupons, product discovery, gift cards and promotions for new ‘in the mobile moment’ customer experiences
  • The collaboration lets brands leverage Twilio’s SMS and MMS messaging to distribute mobile wallet campaigns created and managed by Urban Airship Wallet Studio
  • UA’s Wallet Studio offers design templates for coupons, loyalty cards, gift cards, event tickets, boarding passes and membership cards, many with time- and location-aware features, expiration alerts, and synergies with UA’s push notifications and in-app messaging

Press Release
http://urbanairship.com/news-and-events/press-releases/twilio-and-urban-airship-collaborate-to-expand-mobile-delivery

More information
http://urbanairship.com/

Sidekick for Business (by HubSpot)


Product
Sidekick for Business (by HubSpot)

Category
Marketing automation, Email marketing, CRM, Other

Function
Communication, Customer engagement, Other

Great For
Helping sales teams prospect, connect, and engage with sales leads in a more relevant way

Suitable For
B2C, B2B, Other

Overview
Sidekick for Business gives users unlimited access to the original Sidekick product’s inbox productivity tools: real-time notifications, contact and company profiles and CRM integration

Three things to know:
  • Personalized email templates in Gmail or Outlook inbox and unified document management give sales reps and marketers a content library to easily share from
  • Effectiveness reporting for email templates and sales collateral offers new insight into buyer engagement
  • Prioritized call queueing and offered call integration directly within the web browser, synched to CRM to help amplify success and support decisions

Pricing Structure
Available with full Hubspot license

Prices start at
$50/month per user

Installation
SAAS

Press Release
http://www.hubspot.com/company-news/hubspot-announces-new-product-for-sales-teams

More information
www.hubspot.com

Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)


Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/


Product
Engagor (acquired by Clarabridge)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
Improved customer experience management and insight

Suitable For
B2C, Other

Overview
A leading provider of Customer Experience Management (CEM) solutions acquires Engagor’s social listening and engagement platform

Three things to know:
  • The companies expect that their end-to-end technology solution will help brands create more profitable customer relationships
  • Clarabridge collects, analyzes, and activates customer feedback data from all channels, and gains new social listening, publishing, governance and real-time social customer service and engagement with the acquisition and integration
  • In addition to helping improve sales and customer loyalty, the integration will also help customer service teams to manage and monitor individual and team performance, and identify and resolve customer issues

Press Release
http://www.clarabridge.com/press/clarabridge-acquires-engagor-real-time-social-customer-service-and-engagement-platform/

More information
http://www.clarabridge.com/

Audience Intelligence Platform (by AddThis)


Product
Audience Intelligence Platform (by AddThis)

Category
Paid advertising, Analytics, Social listening, Other

Function
Customer acquisition

Great For
Creating messaging for different customer personas, and effectively trafficking those messages at scale

Suitable For
Agency, B2C

Overview
Offers transparent access to custom audiences targeted via the anonymous digital patterns of 1.9 billion+ uniques across the 15 million sites now using AddThis marketing tools.

Three things to know:
  • Gives brands new levels of timely insight into specific target audiences for lower ad placement costs and optimal campaign performance
  • Lets brands and agencies build targeted audiences from keywords, CRM personas or pixels, and better understand their interests, brand adjacencies & and on-page behaviors, and qualifies audience members from the patterns generated through specific criteria and 30 behavioral dimensions on each page load
  • AddThis’ massive data set is easily accessed in several ways via user-friendly data visualization dashboard connecting directly with CRM and DMP systems through APIs

Pricing Structure
Full license

Press Release
http://www.prnewswire.com/news-releases/addthis-unveils-audience-intelligence-platform-helping-brands-and-agencies-deliver-personalized-marketing-300081486.html

More information
http://www.addthis.com/

Publishing/Engagement for Enterprises, Predictive Analytics (by Trax Social Engagement)


Product
Publishing/Engagement for Enterprises, Predictive Analytics
(by Trax Social Engagement)

Category
Social media management & marketing, Social listening, Analytics, Other

Function
Customer acquisition and engagement, Communications

Great For
Managing, monetizing and optimizing social media-driven business

Suitable For
B2C

Overview
The social business management platform introduces its new intelligence and context-driven publishing/engagement system.

Three things to know:
  • Predictive Analytic’ Smart Recommendations Engine leverages system-wide insights to predictively identify the best times-of-day to engage audiences, accessible within workflows;
  • Publishing and Engagement organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow
  • It simplifies publishing in any context, tagging, adding attachments, approval cycles, previews, editing of inline visual content and other key functions to simplify SoMe management

Press Release
http://www.prnewswire.com/news-releases/tracx-introduces-smart-publishing-experience-for-enterprises-300079947.html

More information
http://www.tracx.com/

SEO Audit (by Salesfusion)


Product
SEO Audit (by Salesfusion)

Category
SEO optimization, Other

Function
Content creation & distribution, Customer acquisition, Other

Great For
Maximizing the impact of inbound marketing

Suitable For
B2C, Agency

Overview
Optimizes content for search engines to increase reach to prospective buyers earlier in the buying cycle

Three things to know:
  • When a user enters a URL, keyword or phrase, Salesfusion analyzes overall search-ability, provides an SEO score and recommendations for improving it
  • The audit includes competitive analysis on any URL including 3rd party sites like WordPress, a checklist of potential improvements and action items, and integration with landing pages to let marketers analyze SEO while they’re building content
  • Easily compares SEO of brand’s site vs. competitors, and integrates with leading CRM and automation software

Pricing Structure
Full platform license

Press Release
http://www.marketwatch.com/story/salesfusion-helps-marketers-drive-inbound-traffic-with-built-in-seo-optimization-tools-2015-05-13

More information
http://www.salesfusion.com/

Enhanced Digital Market (by Teradata Marketing Applications)


Product
Enhanced Digital Market (by Teradata Marketing Applications)

Category
Social media management & marketing, Paid advertising, Other

Function
Customer acquisition

Great For
Leverage customer data to optimize social media ads for target audiences

Suitable For
B2C, Agency, Other

Overview
Lets marketers deliver highly targeted Facebook advertising as part of an integrated, omni-channel solution that incorporates social advertising with email, mobile and web

Three things to know:
  • Lets marketers use customer data to create Facebook Custom Audiences that match their segments and serve more nuanced, contextual and highly relevant, less intrusive marketing
  • Expand reach and generate leads by using encrypted data about valuable customer segments to engage new custom audiences of Facebook users with similar characteristics in a privacy-safe way, and grow conversions by using insight data to retarget website visitors and app users with contextual Facebook ads
  • Streamline the complexity of managing social advertising as part of a unified digital strategy that integrates email, mobile, social and web, and improve customer acquisition and loyalty

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/teradata-announces-social-advertising-capability-on-facebook-300080572.html

More information
http://marketing.teradata.com/

Kapost Insights Dashboard (by Kapost)


Product
Kapost Insights Dashboard (by Kapost)

Category
Other

Function
Campaign metrics and management, Content creation and distribution

Great For
Optimizing every content asset, campaign and channel

Suitable For
B2C, other

Overview
Offers a complete view of an organization’s content lifecycle – from tracking content production cycles to measuring the total reach, leads and revenue attributed to every asset

Three things to know:
  • Helps monitor content production, reveal bottlenecks, track team deadlines and workflows to production schedules, and identify content gaps to serve every persona and buying stage with relevant assets
  • Shows reach and utilization across social, web, email and other channels, and helps marketers understand which assets internal teams are viewing, sharing and amplifying
  • Attributes leads and revenues to content, tracking the assets driving conversions at every stage of the sales and marketing funnel and measuring leads and revenue by campaign

Press Release
https://finance.yahoo.com/news/kapost-unveils-insights-dashboard-140000266.html

More information
http://kapost.com/

StrikeAd (acquired by Sizmek)


Product
StrikeAd (acquired by Sizmek)

Category
Mobile advertising, Other

Function
Customer acquisition

Great For
Planning, delivering and measuring effective mobile campaigns at global scale

Suitable For
Agency, B2C, other

Overview
Sizmek, a leading multiscreen open ad management platform, acquires dedicated demand-side mobile platform StrikeAd

Three things to know:
  • StrikeAd platform will be integrated into the Sizmek MDX platform, enabling advertisers to leverage Sizmek’s mobile and programmatic capabilities
  • Marketers can maximize ROI of mobile programmatic buying by integrating it directly with rich media & video authoring, dynamic creative, in app data as well as viewability, verification, and attribution capabilities
  • The acquisition is a critical step in Sizmek’s overall programmatic strategy to deliver creative and audience targeting and optimization at scale, on any device

Press Release
http://money.cnn.com/news/newsfeeds/articles/globenewswire/10134624.htm

More information
http://www.sizmek.com/

Multi-Touch Attribution (by Nielsen, Krux)


Product
Multi-Touch Attribution (by Nielsen, Krux)

Category
Paid advertising, Customer feedback

Function
Metrics and management, Customer insights

Great For
Understanding the impact of ad spends and cross-screen customer journeys

Suitable For
B2C, Agency

Overview
Nielsen’s new MTA provides new accuracy in measuring ROI across screens.

Three things to know:
  • Engagement measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email)
  • Uses the Krux data management platform (DMP) to unify, analyze and activate cross-screen people data in real time
  • Nielsen’s goal for MTA is unbiased, accurate view of what’s working and what’s not across the brand’s marketing investments, powered by the best achievable data, analytics and technology

Pricing Structure
Full platform license

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-and-krux-collaborate-on-multi-touch-attribution-solution.html

More information
http://www.nielsen.com/us/en.html

Co-Pilot (by Gainsight)


Product
Co-Pilot (by Gainsight)

Category
Marketing automation, CRM

Function
Communications, Customer acquisition

Great For
Communicating & engaging more effectively with customers at scale

Suitable For
B2C, other

Overview
Automates customer communications to help customer success teams scale their touchpoints with a growing list of customers while resources and time stay constant.

Three things to know:
  • CSTs can now launch automated outreach natively from within the Gainsight Customer Success Platform via Co-Pilot using key customer health metrics such as product usage, survey results, and lifecycle stage
  • Customer Success Managers can also create and leverage email templates to gain efficiency while still providing a personalized experience
  • Co-Pilot integrates with Marketo, Eloqua, Hubspot and other marketing automation solutions, and provides advanced outreach performance analytics to track and measure the effectiveness of customer interactions

Pricing Structure
Full platform

Press Release
http://www.gainsight.com/press/gainsight-launches-copilot-the-first-automated-communications-product-for-customer-success/

More information
http://www.gainsight.com/

Marketing Spend Optimization (by AgilOne)


Product
Marketing Spend Optimization (by AgilOne)

Category
Marketing automation, Analytics

Function
Customer acquisition and loyalty

Great For
Predictive marketing campaign analytics that accurately tie digital campaign data to customers

Suitable For
B2C, B2B, other

Overview
Cloud-based predictive marketing campaigns integrated with Google Analytics for insight into ROI on digital campaigns (Google AdWords, Facebook, display).

Three things to know:
  • Brings together existing Google Analytics data with AgilOne’s 360-degree view of customers, which includes online, call center and offline order details (including returns and discounts)
  • Provides fresh insight into which digital campaigns deliver the “best” customers in terms of margin, lifetime value or predicted lifetime value
  • Tracks which campaigns are driving revenues from new vs existing customers, or attract customers with a specific “persona.”

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/agilone-releases-marketing-spend-optimization-highlight-campaigns-that-deliver-best-2015872.htm

More information
http://www.agilone.com/

Content Genomics (by Highspot)


Product
Content Genomics (by Highspot)

Category
Other

Function
Content creation and distribution, other

Great For
Tracking the DNA and substance of marketing content as it evolves across an organization for use by sales, providing invaluable feedback

Suitable For
B2C, B2B, other

Overview
The first application of machine learning that’s applied to marketing and sales content, Content Genomics lets marketers measure the performance and effectiveness of their content throughout the sales cycle.

Three things to know:
  • Content Genomics uses machine learning to analyze content and track how it is edited, adapted and evolved as it moves from marketing to sales to the customer
  • Tracks the many rounds of modifications and content remixes from other sources, and analyzes every variation that is being used throughout the sales cycle
  • Lets marketers analyze customer response and pinpoint the version and messaging that resonates best, improve message and content quality, and maximize marketing RO on content investments

More information
https://www.highspot.com/product/data-science/content-genomics/

Activity Cloud (by Active Network)


Product
Activity Cloud (by Active Network)

Category
Analytics

Function
Other

Great For
Business intelligence that helps event organizers drive participation growth and increase revenue

Suitable For
B2C, B2B, other

Overview
Combines big data methodology with 15+ years of registration history to offer customers actionable and unique insights and analytics.

Three things to know:
  • Aggregates registration data, real-time participant behaviors and social media trends to create in-depth insights and analytics to help users optimize revenue, increase participation, understand the competitive landscape and make better business decisions
  • Integrates data from activity organizers and participants with participant propensity analytics, social media trends and household demographics
  • Consolidate data from ACTIVE’s proprietary data platform and third-party inputs to curate the most important insights and improve event performance

Press Release
http://www.businesswire.com/news/home/20150507005336/en/ACTIVE-Network-Launches-Activity-Cloud-Offer-Unprecedented#.VVDDC_lVikp

More information
http://www.activenetwork.com/

Lyris (by Aurea)


Product
Lyris (by Aurea)

Category
Email and digital marketing, Other

Function
Customer engagement and retention

Great For
Lyris will add advanced customer contact capabilities to Aurea’s customer journey/business process engineering

Suitable For
B2C, B2B, other

Overview
Aurea, a technology solutions provider that enables brands to deliver transformative customer experiences, will acquire Lyris, whose solutions let brands reach customers at scale and create personalized value at every touch point.

Three things to know:
  • Lyris will be integrated with the Aurea platform help the company deliver successful customer experiences
  • Aurea currently provides the technology platform and worldwide delivery capability to enable companies to build, execute, monitor and optimize the end-to-end customer journey across a diverse range of industries
  • The integration will help Aurea engage customers across all marketing channels – including

Press Release
http://globenewswire.com/news-release/2015/05/04/731818/10132391/en/Aurea-Signs-Definitive-Agreement-to-Acquire-Lyris.html

More information
http://www.aurea.com/index.html

Ad Framework (by Roku)


Product
Ad Framework (by Roku)

Category
Paid advertising

Function
Customer acquisition

Great For
Measuring digital audiences on Roku channels.

Suitable For
Agency, B2C

Overview
Roku is making Nielsen’s Digital Ad ratings available to all publishers that operate channels on its platform, enabling brands to strategize campaign investments on digitally-streamed media using known audience metrics.

Three things to know:
  • Nielsen’s ratings will be “baked in” to Roku’s Ad Framework, encouraging publishers to adopt the industry’s most common yardstick
  • Roku is aggressively supporting publishers’ ad-sales efforts, which will likely translate to better digital streaming advertising opportunities for brands
  • The partnership expands the industry’s ability to measure, quantify and price OTT campaign elements

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-and-roku-form-industry-first-strategic-agreement-to-advance-ott-measurement.html

More information
https://blog.roku.com/blog/2015/04/30/roku-and-nielsen-partner-to-bring-tv-ratings-to-streaming/

Consumer Data (by Offerpop)


Product
Consumer Data (by Offerpop)

Category
Marketing automation, User-generated content, Customer feedback, Other

Function
Customer acquisition and engagement

Great For
Customer engagement data to activate and convert mobile & social consumers.

Suitable For
B2C

Overview
SAAS marketing platform adds consumer data for rich consumer profiles, enables advanced segmentation and analysis for highly targeted, personalized marketing initiatives.

Three things to know:
  • Enriched Consumer Profiles automatically build unified customer profiles with identity matching that are constantly enriched with behavioral, affinity and other engagement data, and integrate with email, CRM, DMP and e-commerce platforms
  • Analytics and Segmentation surface key insights across audiences, and support dynamic campaigns based on demographic, behavioral and affinity criteria
  • Activation features support custom and lookalike advertising on Facebook, tailored and lookalike advertising on Twitter, personalized email campaigns and other campaign elements

Pricing Structure
SAAS platform licensing

Press Release
http://www.businesswire.com/news/home/20150427006528/en/Offerpop-Expands-Industry-Leading-Engagement-Marketing-Platform-Consumer#.VUl8WflViko

More information
http://www.offerpop.com/

Microsoft/Adobe Partnership and CRM/Marketing Cloud Integrations


Product
Microsoft/Adobe Partnership and CRM/Marketing Cloud Integrations

Category
CRM, Marketing automation

Function
Customer acquisition, retention, communication

Great For
Delivering experiences that leverage all customer engagements, from reach and acquisition to retention and loyalty.

Suitable For
B2C, B2B, Other

Overview
The partnership and integration will help brands prevent frustrating customer experiences that can arise from siloed marketing, sales and service interaction data.

Three things to know:
  • The integration will help brands align sales and marketing activities by tightly integrating audiences and their behaviors to help guide sales or service calls, identify opportunities and inform lead scoring
  • It helps find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads
  • HERE

Pricing Structure
Full platform licenses

Press Release
http://www.adobe.com/news-room/pressreleases/201504/042915AdobeMicrosoftTransformMarketing.html

More information
www.adobe.com

Ad Personality Profiles (by Ace Metrix)


Product
Ad Personality Profiles (by Ace Metrix)

Category
Analytics, Advertising

Function
Branding/Creative, Customer acquisition

Great For
Identifying the “levers” that do and don’t resonate with audiences

Suitable For
Agency, B2C

Overview
A leader in ad analytics intros a new framework to pinpoint the creative characteristics that drive viewer feedback and customer action.

Three things to know:
  • Ad Personality Profiling gives marketers a more nuanced, clear assessment of creative and branding strategies by scoring key drivers and measuring their within-the-ad impact
  • Ranks various combinations of Attention-grabbing power, Likeability, Re-Watchability, Information, Change, Desire and Relevance
  • Identifies five personalities within the profile, including: a) Performer Ads that grab attention and draw viewers through content that entertains and/or stirs emotions, b) Re-Engager Ads that leverage repeat/frequency exposure opportunities, c) Professor Ads that inform, and may be most effective with narrow targets and higher frequency rotations, d) Converter ads that shift perceptions about products and suggest new visions of relevance, and e) Reinforcer Ads that tap into pre-existing desires and life relevancies

Pricing Structure
Full platform license

Press Release
http://finance.yahoo.com/news/ace-metrix-introduces-ad-personality-120000622.html

More information
http://www.acemetrix.com/

Action-Based Delivery (by Appboy)


Product
Action-Based Delivery (by Appboy)

Category
Marketing automation, Mobile advert

Function
Customer engagement and retention

Great For
Responding at the speed of mobile to engage users performing specific actions

Suitable For
B2C, B2B, Agency, other

Overview
Action-Based Delivery detects changes in user states so that new users, loyal fans and less frequent engagers automatically receive relevant messages and offers.

Three things to know:
  • Marketers can automate campaign to send or schedule messages upon specific actions taken by mobile customers, and include exceptions and rules to ensure relevancy of messages
  • Campaigns can incorporate a range of event triggers such as a selected number of sessions, completing a purchase, abandoning a shopping cart, performing specified conversion events, or interacting with News Feed cards or campaigns
  • A popular photo service tested the system with push notifications and coupons issued three minutes after carts were abandoned, with results approaching a 50% open rate

Press Release
http://www.prnewswire.com/news-releases/appboy-introduces-action-based-delivery-increasing-the-efficiency-of-follow-up-engagement-300069521.html

More information
https://www.appboy.com/

Pivotal 6.5 Mobile-optimized CRM (by Aptean)


Product
Pivotal 6.5 Mobile-optimized CRM (by Aptean)

Category
CRM

Function
Customer engagement and retention, Communication

Great For
Productivity and efficiency both in the field and in the office

Suitable For
B2B, B2C, other

Overview
The easily configurable solution is optimized for mobile/in office use.

Three things to know:
  • Enhanced options for mobile sales users include easy email, appointment, calendaring, mapping/geo-location features and task management
  • The Action Center lets users create custom dashboards and graphs
  • Pivotal 6.5 supports marketing and meets compliance and vertical market-specific issues, particularly in financial services and manufacturing industries

Pricing Structure
Full platform license

Press Release
http://www.martechadvisor.com/crm/aptean-launches-upgraded-crm-solution-pivotal-6-5/

More information
http://www.aptean.com/

Explorer, Designer and Share (by Gooddata)


Product
Explorer, Designer and Share (by Gooddata)

Category
Analytics, Other

Function
Market research, Customer insight

Great For
Gaining useful insight from big data

Suitable For
B2C, B2B, other

Overview
New features help non-technical users leverage business intelligence and self-service analytics while preserving data governance and integrity.

Three things to know:
  • Data Explorer is a friendly interface that lets business analysts leverage new sources of data rapidly and easily without IT assistance
  • Analytical Designer’s self-service data discovery helps analysts leverage GoodData’s Collective Learning and recommendations capabilities
  • Collaboration features make it easier to appropriately share insights with stakeholders across the organization

Pricing Structure
Platform license

Press Release
http://www.gooddata.com/press-releases/gooddata-adds-new-features-access-analyze-and-share-data-anywhere

More information
http://www.gooddata.com/

Direct Message Opt-In (by Twitter)


Product
Direct Message Opt-In (by Twitter)

Category
Social media management & marketing

Function
Customer engagement, Communications

Great For
Easier, private Twitter-based interaction for marketing and customer support

Suitable For
B2C, B2B

Overview
Brands can now Direct Message consumers with marketing offers and to take complaints and issues offline, even if the consumer doesn’t “follow” the brand (provided the consumer has activated the feature).

Three things to know:
  • Twitter’s new DM setting lets users receive private Direct Messages from anyone on the platform, whether sender and recipient “follow” each other or not, provided the user has the feature switched on
  • Someone voicing dissatisfaction with a brand or product via Twitter can be sent a DM to resolve the complaint in private, rather than a publicly tweeted “please follow us for DM” request (which further broadens the complaint’s visibility)
  • Brands can also DM users with promotions, discount codes and coupons, and other offers to formalize relationships with brand fans

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/easier-than-ever-to-have-private-conversations

Blueprints (by xAd)


Product
Blueprints (by xAd)

Category
Location-based marketing. Mobile advertising

Function
Customer acquisition, Marketing automation

Great For
More precise mobile location marketing through better place-data.

Suitable For
Agency, other

Overview
Blueprints is based on the premise that knowing the actual physical area of a store helps marketers better understand who’s visited vs. passed by, and reach them.

Three things to know:
  • xAd’s Bueprints data is based on physical boundaries of business locations vs. general street area, and provides greater insight into visitors vs. radial fences from navigational systems
  • xAd cites statistics claiming that only one in four media dollars spent on locational campaigns reached actual store visitors, due to poor mobile place-data
  • Brands such as Denny’s, Outback Steakhouse and Toyota Scion use xAd location data and technology platform to reach audiences with context-relevant messages

Press Release
http://www.xad.com/press-releases/xad-shares-the-future-of-location-marketing-with-the-release-of-blueprints/

More information
http://www.xad.com/

Square Marketing (by Square)


Product
Square Marketing (by Square)

Category
Email marketing

Function
Customer acquisition and retention

Great For
Helping SMBs reach and promote their services to previous customers.

Suitable For
B2C, other

Overview
Easy e-mail campaigns are the latest enhancement to Square’s mobile business tools (POS mobile card reader, scheduling and marketing tools, etc.)

Three things to know:
  • Square marketing offers clean, simple mobilized email templates and a distribution list to let businesses create campaigns in minutes
  • It automatically categorizes loyal, occasional and lapsed customers into Smart Groups based on Square sales data, and lets B2Cs send personalized messages and promotions to the right audiences at the right time
  • Because it’s built on top of sales data, Square Marketing provides insight into both standard email campaign data such as open rates, click throughs, CTA actions, etc., and also the direct impact of marketing on sales, via the dashboard

Pricing Structure
Subscription fee

Prices start at
$15/per month for each 500 customers, with free trial

Installation
SAAS

Press Release
https://squareup.com/email-marketing

More information
https://squareup.com/

On25, Act-on Software Integration


Product
On25, Act-on Software Integration

Category
Marketing automation, Analytics

Function
Customer acquisition, Metrics and management

Great For
Enabling Act-On-based brands to more effectively engage customers during & post-webinars.

Suitable For
B2C, B2B, other

Overview
The integration allows 25+ key webinar metrics to flow from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines.

Three things to know:
  • Act-On-based marketers can track prospect activity in greater detail, enhancing their lead scoring and significantly improving their lead qualification and nurturing programs to help accelerate prospects through the sales cycle
  • Shared information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked and the types of webinar-related resources that an audience member views
  • User demographics and webinar activity, along with ON24′s engagement metrics, can also be used to build lists, add contacts and insert activity history in the Act-On system

Pricing Structure
Full platform license

Press Release
http://www.prnewswire.com/news-releases/on24-and-act-on-software-announce-integration-300060708.html

More information
https://www.act-on.com/