Influitive AdvocateHub (by Influitive)


Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

Next Generation Marketing Cloud (by Salesforce)


Product
Next Generation Marketing Cloud (by Salesforce)

Category
CRM

Function
Customer acquisition and engagement

Great For
Clarifying the marketer’s view of the customer and creating successful customer journeys

Suitable For
B2C, other

Overview
Helps map and optimize journeys that span sales, service and marketing, and seamlessly orchestrate ad targeting and digital marketing.

Three things to know:
  • Next generation of Journey Builder empowers companies to guide customers across channels and devices, delivering the right message at the right time, via the right channel and connecting every interaction across every department
  • Next generation Active Audiences syncs ad targeting with CRM to bring new relevancy to ad campaigns across the broad display advertising ecosystem (including more than 100 digital advertising networks and technologies), and reach customers and lookalikes on Facebook and Twitter
  • Salesforce Social.com lets marketers create and optimize media initiatives at scale across Facebook, Twitter and LinkedIn

Pricing Structure
Platform license

Press Release
http://investor.salesforce.com/about-us/investor/investor-news/investor-news-details/2015/Salesforce-Unveils-Next-Generation-Marketing-Cloud-Now-Any-Journey-Is-Possible/default.aspx

More information
http://www.salesforce.com/

Marketing Analytics Accelerator enhancements (by Birst)


Product
Marketing Analytics Accelerator enhancements (by Birst)

Category
Analytics

Function
Customer insights, Productivity

Great For
Analyzing, understanding and reporting on cross-channel campaigns

Suitable For
B2C, Agency, other

Overview
Enhancements to the Marketing Analytics Accelerator give marketers a new understanding of which combination of channels, campaigns and events influences their buyers.

Three things to know:
  • Unifies customer and campaign data that often resides in several silos across an organization
  • Birst’s patent-pending Automated Data Refinement (ADR) rapidly consolidates data from major marketing applications such as Marketo, Eloqua, Adobe Analytics, Google Analytics, Salesforce, ExactTarget, NetSuite, SAP, traditional databases and data warehouses
  • Provides advanced attribution that creates organizational clarity, trust and alignment across online and offline marketing channels, and with non-marketing functions such as sales, services and partners

Pricing Structure
Platform license

Press Release
https://www.birst.com/company/press/birst-adds-multi-touch-attribution-to-marketing-analytics-accelerator/

More information
https://www.birst.com/

RealMedia Latin America (acquired by AppNexus)


Product
RealMedia Latin America (acquired by AppNexus)

Category
Paid advertising

Function
Customer acquisition

Great For
Accelerating sales and customer interactions in Latin American Markets

Suitable For
Agency, B2C, B2B

Overview
One of the top independent ad tech companies acquires RealMedia Latin America (RMLA), one of the continent’s top adtech companies

Three things to know:
  • RMLA has operations in Sao Paulo, Mexico, Argentina and Chile, works with a premier set of Spanish-language and Portuguese-language publishers, and offers deep relationships in regional markets
  • The acquisition is the fifth for AppNexus in the past twelve months, extends its physical footprint across five continents, and positions it for fast growth in regional and multi-national programmatic advertising
  • Makes AppNexus one of the few end-to-end ad tech platforms with a full global reach, enabling it to better serve the broad range of regional and global customers – from Globo and Estadao to Walmart

Press Release
http://www.prnewswire.com/news-releases/with-acquisition-of-realmedia-latin-america-appnexus-to-form-independent-powerhouse-in-latam-markets-300098927.html

Sparkflow (acquired by Undertone)


Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

Cloudworks for Salesforce Marketing Cloud (by Cloudworks)


Product
Cloudworks for Salesforce Marketing Cloud (by Cloudworks)

Category
Other

Function
Content creation, Customer acquisition

Great For
Translating digital marketing content for global markets

Suitable For
B2C, B2B, Agency

Overview
Helps global marketers speed and simplify the localization of marketing assets

Three things to know:
  • Helps build personalized, cross-channel customer journeys by delivering native integration capabilities for Salesforce Marketing Cloud
  • Native language content for email, mobile, social and web that’s localized, not just translated, to include cultural and geographical context of an audience
  • Salesforce Marketing Cloud was previously known as ExactTarget

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://sg.finance.yahoo.com/news/cloudwords-delivers-first-ever-digital-120000579.html

More information
http://www.cloudwords.com/salesforce-marketing-cloud/

Scripted Content Marketplace (by Scripted)


Product
Scripted Content Marketplace (by Scripted)

Category
Other

Function
Content Creation

Great For
Browsing and ordering blog post content pitched by Scripted writers

Suitable For
B2C, B2B, Agency

Overview
Helps ease the idea generation and content creation process for marketers needing high-quality, written content.

Three things to know:
  • Content is exclusive to the buyer – once a blog post idea is purchased, it’s removed from sale and the buyer also has the option to add notes about what the blog post should include
  • Currently supports sectors including business, lifestyle & travel, entertainment, software & technology and healthcare, and more industries will be added
  • To date, 1,600 writers have pitched 41,639 ideas — and nearly a quarter of the content contracted and written has resulted from those pitches; since 2011, Scripted has written over 38 million words for thousands of businesses worldwide

Pricing Structure
Project-based

Press Release
http://www.prnewswire.com/news-releases/scripted-releases-topic-marketplace-an-easy-way-for-marketers-to-browse–purchase-blog-posts-300097896.html

More information
https://scripted.com/

AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)


Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

Predictive Customer Success (by Sales Predict)


Product
Predictive Customer Success (by Sales Predict)

Category
Analytics, Marketing automation

Function
Customer acquisition and retention

Great For
Preventing customer churn, increasing sales by using predictive analytics

Suitable For
B2B, B2C

Overview
The new module helps Customer Success teams uncover signals that lead to customer churn, and see which customers are ready to renew or buy more.

Three things to know:
  • Helps reduce churn with predictive scores that alert CSMs to accounts that may not renew and provide insights to support preventive actions
  • Increases customer retention with deep scientific analysis on what truly drives customers to renew or leave, helping companies to foster behaviors and engagement patterns that lead to renewal
  • Increases up-sell/cross-sell with predictive scores that show which customers are most likely to buy more, and offers product recommendations

Pricing Structure
Platform licensing

Press Release
http://finance.yahoo.com/news/salespredict-announces-saas-predictive-customer-121500138.html

More information
http://www.salespredict.com/predictive_sales-better_leads_faster_sales_cycles

Aptean acquires Vision Software


Product
Aptean acquires Vision Software

Category
CRM, Other

Function
Customer retention and insights, Other

Great For
Integrates business intelligence into the Aptean CRM system

Suitable For
B2B

Overview
A CRM platform for discrete manufacturing, process manufacturing and financial services adds new business intelligence to improve sales, marketing and retention.

Three things to know:
  • Aptean’s CRM and related software applications help nearly 5,000 organizations satisfy their customers, operate more efficiently and expand their market
  • Vision solutions suite includes category-wide forecasting, product level management, product mix analysis, and recommendation, replenishments, reverse logistics, customized retail solutions, and product performance reporting
  • The Vision suite increases efficiencies and improves customer service— key characteristics of Aptean’s suite

Pricing Structure
Platform license

Press Release
http://www.martechadvisor.com/crm/aptean-acquires-vision-software-solutions-business/

More information
http://www.aptean.com/

nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)


Product
nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)

Category
Mobile advertising, Paid advertising

Function
Customer acquisition, Branding/creative

Great For
Better and more engaging user ad experiences on mobile

Suitable For
B2C, Agency, other

Overview
Lets advertisers and publishers offer mobile-friendly ads that blend well into the user’s context, and seamlessly integrate with their mobile experiences.

Three things to know:
  • InMobi Exchange now offers programmatic buyers both native and video ad experiences across 7,800 mobile apps
  • Industry adoption of key standards enables programmatic buying of native and video inventory, and opportunities for brands and publishers to offer contextual mobile ads
  • Powered in partnership with the Rubicon Project, an ad leader, and enables new reach, precision and scale in “no banner” mobile ad campaigns

Press Release
http://rubiconproject.com/press-releases/inmobi-rubicon-project-enable-programmatic-buying-native-video-inventory-mobile/

More information
http://www.inmobi.com/exchange/

MobiLens, Validated Campaign Essentials/vCE (by comScore)


Product
MobiLens, Validated Campaign Essentials/vCE (by comScore)

Category
Paid advertising, Analytics

Function
Customer insights, Metrics and management

Great For
Improved measurement of mobile campaigns and understanding of mobile consumer usage trends and attitudes

Suitable For
B2C, Agency, other

Overview
A digital media analytics leader intros new insight into consumers’ mobile usage, daily reporting of unduplicated audience, viewability, and validation metrics.

Three things to know:
  • Consolidated MobiLens smartphone and tablet data reveals unduplicated audience behavior metrics across devices, user behaviors that influence consumer preferences, and mobile ad and device-purchasing intentions
  • vCE’s enhanced mobile GRP and view-ability provides daily updates on unduplicated audience, viewability, and validation metrics for mobile campaigns
  • In-app and in-browser mobile ad performance is now available, providing measurement on iOS and Android across smartphones and tablets

Pricing Structure
Platform license

Press Release
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

More information
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

Act-On Data Studio (by Act-On Software)


Product
Act-On Data Studio (by Act-On Software)

Category
Analytics, Marketing automation

Function
Customer acquisition

Great For
A better understanding of the ‘customer touches’ that drive orders

Suitable For
B2B, B2C, other

Overview
Lets Act-On-based brands move 3rd party marketing engagement data into the CRM, and effectively manage and interpret it in any Act-On BI environment.

Three things to know:
  • Creates custom views and data aggregation options with templates, point & click queries, aggregation options, filters, etc.
  • Visualization tools support quick analysis of selected data to see if further analysis is warranted
  • Data can be exported on-demand or on a scheduled basis to any variety of external systems such as 3rd third party business intelligence tools, Microsoft Excel, etc.

Pricing Structure
Platform license

Press Release
Act-on Data Studio: http://press.act-on.com/press-releases/act-on-announces-data-studio-to-provide-customers-with-deeper-analytics-and-visu-1198488

More information
https://www.act-on.com/

Act! Multiuser Essentials (by Act!)


Product
Act! Multiuser Essentials (by Act!)

Category
Email marketing, CRM

Function
Communications, Customer acquisition, Productivity

Great For
Easier collaboration with Act!-based teams

Suitable For
B2B, B2C, other

Overview
New multi-user features let Act! Essentials teams easily collaborate and keep up with the latest contact updates, to-dos and activities.

Three things to know:
  • Better racking of team interactions that also preserves personal to-do lists, agenda items, etc.
  • Manages user roles on email campaign sends
  • Automates updates on changes to contact notes, histories, etc. and shares visibility into group initiatives

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/swiftpage-introduces-all-new-multi-user-features-for-act-essentials-300093210.html

More information
http://www.swiftpage.com/?sid=prrl0001

Facebook Retargeting for Act-on-based Brands (by GoChime)


Product
Facebook Retargeting for Act-on-based Brands (by GoChime)

Category
Marketing automation, Mobile advertising, Social media marketing, A/B testing

Function
Customer acquisition

Great For
Delivering the right message to the right customer at the right time, across email and social channels

Suitable For
B2C, B2B, other

Overview
GoChime’s true identity retargeting across social & mobile lets Act-On clients retarget known customers in real time by list, segment, or email behavior with mobile and desktop.

Three things to know:
  • Automated Custom Audience Management feature enables a real-time exchange of anonymous customer data between a marketer’s Act-On account and Facebook ad campaigns
  • As customer data changes in Act-On, GoChime automatically adds and removes those members from relevant paid social campaigns across Facebook, unifying marketing message across email and social media
  • Creates and targets lookalike audiences modeled off high-value customer lists or queries, and conducts ad variation A/B testing detailing how content performs cross-channel by audience

Pricing Structure
Platform license

Press Release
http://www.prweb.com/releases/2015/05/prweb12750661.htm

More information
http://www.gochime.com

Buyable Pins (by Pinterest)


Product
Buyable Pins (by Pinterest)

Category
Paid advertising, Social media marketing, other

Function
Customer acquisition

Great For
Helps brands offer and consumers buy the things customers discover on Pinterest

Suitable For
B2C, Agency, other

Overview
Pinterest seeks to help customers ‘do’ the creative ideas they pin, and wants to give them (and brands) direct access to the goods they pin.

Three things to know:
  • Customers can search specifically for buyable pins, and directly purchase anything with a blue price button
  • Pinterest is introducing new price filters and search features to help customers locate the goods they want
  • Early brands using the new buyable pins include Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Cole Haan and Michaels, and thousands of Shopify stores such as Poler Outdoor Stuff and SOBU

Installation
SAAS

Press Release
https://blog.pinterest.com/en/buyable-pins

More information
https://business.pinterest.com/en/blog/coming-soon-buyable-pins

International mobile ad reach (by Appboy)


Product
International mobile ad reach (by Appboy)

Category
Mobile marketing automation

Function
Customer acquisition

Great For
Engaging multi-national (including China), multilingual mobile campaigns

Suitable For
B2C, B2B, other

Overview
Multilingual support helps mobile marketers seamlessly distribute messages that have been customized for different languages and regions.

Three things to know:
  • Marketers using Appboy’s rich user profiles – which parse, recognize and save content in nearly 1,000 languages – can create personal, highly engaging experiences
  • Campaigns can include push notification via Baidu to reach customers in China and other nations where Google Play is blocked
  • Enables even smaller, mobile-first brands to send messages to users in 27 distinct languages as part of a single mobile messaging campaign

Press Release
Appboy Brings Native Language Messaging Feature to Marketers

http://www.prnewswire.com/news-releases/appboy-expands-global-support-with-launch-of-baidu-push-and-internationalization-300092448.html


More information
https://www.appboy.com/

Integrated Attribution for Mobile Tracking Partners (by Tapjoy)


Product
Integrated Attribution for Mobile Tracking Partners (by Tapjoy)

Category
Website analytics, Mobile advertising, Other

Function
Customer acquisition

Great For
More efficiently identify, attract and monetize app customers

Suitable For
Agency, B2C

Overview
Lets app marketers optimize ad campaigns using independent, third-party attribution data.

Three things to know:
  • App developers using Tapjoy’s analytics dashboard can already drive actionable analysis of the downstream results of Tapjoy user acquisition campaigns
  • The Integrated Attribution Program lets marketers apply those same tools to user acquisition data from approx. 1,000 other mobile advertising channels
  • Consolidates data from all acquisition sources in a single dashboard, yielding actionable insights for measuring ROI and tuning future campaign performance

Press Release
http://home.tapjoy.com/newsroom/press-releases/tapjoy-launches-integrated-attribution-program-for-mob/?lang=ko

Engagement Tiles (by Streamsend)


Product
Engagement Tiles (by Streamsend)

Category
Email marketing

Function
Customer engagement

Great For
Replacing traditional email banner ads with tiles that drive engagement with a one-click response

Suitable For
B2C, B2B, other

Overview
A new way to engage consumers interactively within email campaigns via one-click ‘tiles’ that drive actions, and that serve as both a static email and an interactive brand website.

Three things to know:
  • Tile-driven engagements can support mobile coupons, via sign up tile that delivers the offer to a customer’s mobile device
  • Lead generation forms can be embedded directly into an engagement tile, reducing landing page conversion drop-off rates at top of the funnel
  • RSS feed inserted into a tile enables automated content sharing

Press Release
http://www.businesswire.com/news/home/20150602006356/en/#.VXbRwc9VhBc

More information
https://www.streamsend.com/

“Shop Now” button, other ad features (by Instagram)


Product
“Shop Now” button, other ad features (by Instagram)

Category
Paid advertising, other

Function
Customer acquisition

Great For
Instagram advertising with a native “call to action”

Suitable For
B2C, other

Overview
Expanded ad offerings include action-oriented formats, more targeting capabilities, and easier ad flight purchases.

Three things to know:
  • Direct response advertising components let customers take action directly from within an ad to sign up on a website, buy a product, or download an app
  • Expanded targeting options let brands reach people on Instagram based on demographics and interests, as well as through the brand’s pre-existing customer data
  • Instagram advertising will be available through an Instagram Ads API and Facebook ad buying interfaces in the near future

Installation
SAAS

Press Release
Instagram: http://blog.business.instagram.com/post/120537653811/the-next-steps-for-ads-on-instagram-new-formats

More information
https://business.instagram.com/

Sprinklr acquires NewBrand


Product
Sprinklr acquires NewBrand

Category
Social listening, Social media management & marketing

Function
Customer insight and engagement

Great For
Better identification of and insight into customer satisfaction issues through analysis of comments on social touchpoints

Suitable For
B2C, Agency, B2B, other

Overview
NewBrand applies sophisticated location-specific unstructured data analytics to social engagement data, enabling Sprinklr clients to unearth new and deeper customer insights.

Three things to know:
  • Statistics show that 45% of consumers use social media to share negative customer service experiences while only 30% share positive experiences
  • The acquisition lets Sprinklr give brands new tools to better understand and engage with increasingly empowered consumers, and accelerate the transition of customer resolution dialogues from social to private channels
  • Adds advanced, location-specific text analytics to the Sprinklr platform to improve precision and relevancy in social listening and engagement

Press Release
http://www.businesswire.com/news/home/20150602005385/en/Sprinklr-Acquires-Leading-Location-Specific-Text-Analytics-Software#.VXXLAc9VhBd

More information
https://www.sprinklr.com/social-scale-blog/sprinklr-acquires-newbrand-text-analytics/

Comcast acquires Visible World


Product
Comcast acquires Visible World

Category
Paid advertising

Function
Customer acquisition

Great For
Targeting households based on specific demographics, especially location

Suitable For
B2C, Agency

Overview
Comcast has acquired Visible World, an addressable and programmatic advertising technology company.

Three things to know:
  • Gives Comcast new advantages in the nascent data-driven TV advertising business
  • Lets marketers target specific ad audiences and households based on zip codes, via data from cable set top boxes and other sources
  • Also lets marketers do automated buys of TV ads similar to online ad spends, and customize versions of TV ads for specific target audiences

Press Release
http://www.marketwatch.com/story/comcast-has-agreed-to-acquire-ad-tech-company-visible-world-2015-06-05

GoDaddy Email Marketing (by GoDaddy)


Product
GoDaddy Email Marketing (by GoDaddy)

Category
Email marketing, Marketing automation

Function
Customer acquisition

Great For
Growing the small business while providing a holistic customer experience

Suitable For
B2C, B2B (SMB specific)

Overview
An easy-to-use approach lets SMB customers create email marketing campaigns without complicated set up processes.

Three things to know:
  • The offering leverages GoDaddy’s acquisition of Mad Mimi, whose team created world-class marketing solutions for small business customers
  • Integrates with GoDaddy Website Builder, simplifying the process of collecting customer data on a website, and marketing to those contacts
  • Helps smaller companies bring sophistication to their campaigns and accommodate mobile migration and other complicating factors, and is offered in five languages (English, Spanish, German, French and Brazilian Portuguese)

Pricing Structure
Project license

Installation
SAAS

Press Release
https://aboutus.godaddy.net/newsroom/news-releases/news-releases-details/2015/GoDaddy-Brings-Intuitive-Email-Marketing-To-Small-Businesses/default.aspx

More information
https://aboutus.godaddy.net/about-us/default.aspx

EMA Events Planning App (by DoubleDutch and EMA)


Product
EMA Events Planning App (by DoubleDutch and EMA)

Category
Physical events

Function
Productivity

Great For
Seamless planning and coordination on mobile for brand events managers

Suitable For
B2C, B2B, Agency, Other

Overview
The Events Marketing Association (EMA) and a leading apps developer create a new mobile planning and logistics coordination platform for events professionals – preliminarily launching in the UK.

Three things to know:
  • Leverages DoubleDutch expertise at capturing and surfacing data from live events in real time and in highly usable formats
  • Offers events professionals both a planning platform and a closed community of peers on mobile
  • Provides a communications channel that lets EMA keep in touch with its members and share relevant organizational and resource information

Pricing Structure
Free to EMA members

Installation
Download

Press Release
http://www.prnewswire.co.uk/news-releases/doubledutch-and-ema-launch-app-to-build-event-professional-community-504962941.html

More information
http://www.ema-uk.com/

Netmining Analytics (Netmining partnership with Moat)


Product
Netmining Analytics (Netmining partnership with Moat)

Category
Paid advertising, Mobile advertising, Analytics

Function
Customer acquisition

Great For
Enhanced insight for digital marketing campaigns

Suitable For
B2C, Agency, Other

Overview
A leader in programmatic targeting is partnering with analytics firm Moat for improved campaign targeting.

Three things to know:
  • The partnership offers brands and their agencies new detailed analysis and visual reports on ad marketing activity, performance and audience quality, 30+ additional metrics
  • Provides brands and agencies deeper “beyond the click” engagement insight
  • Analysis of cross-channel exposures and actions, including mobile and video executions

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/netmining-partners-with-moat-deliver-industry-leading-reporting-analysis-package-brands-2023302.htm

More information
netmining.com

Salesfusion Intuitive Email Builder (by Salesfusion)


Product
Salesfusion Intuitive Email Builder (by Salesfusion)

Category
Email marketing, Marketing automation

Function
Customer acquisition

Great For
Allowing marketers to focus on more on email campaign messaging, less on the logistics of design and delivery

Suitable For
B2C, B2B (SMB specific)

Overview
An easy-to-use drag & drop interface helps SMB brands intuitively design and build effective email campaigns.

Three things to know:
  • Intuitive drag and drop functionality lets marketers of all skill levels create email campaigns and manage lists, scheduling and other factors in minutes, without HTML or design skills
  • It includes built-in email best practices and responsive design, ensuring messages render correctly across all browsers, email clients and mobile devices
  • It supports single or multi-variant A/B testing to capture insight into factors that may improve campaign performance, and offers other advanced statistics, Google Analytics integration, etc. as well as integration with popular CRM platforms

Installation
SAAS

Press Release
https://www.salesfusion.com/blog/email-builder

More information
www.salesfusion.com

Olapic/Listrak integration


Product
Olapic/Listrak integration

Category
UGC, Email marketing, Marketing automation, Other

Function
Customer acquisition and retention

Great For
Leveraging UGC in personalized retargeting campaigns for retail customers

Suitable For
B2C

Overview
The Olapic UGC visual marketing and commerce platform is now integrated with Listrak, an omnichannel digital marketing retail platform for retargeting retail customers.

Three things to know:
  • Lets retailers add a valuable layer of authentic visual content to email campaigns to help increase conversion rates
  • Listrak’s retail email marketing solutions (powered by 360° customer insights from every touch point) helps engage customers and drive sales across channels
  • Olapic customers can tap into their curated media libraries of consumer-generated images matched to specific product SKUs and select top performing images for inclusion in email campaigns to drive success

Press Release
http://multichannelmerchant.com/marketing/olapic-announces-strategic-partnership-with-listrak-26052015/

More information
www.olapic.com, http://www.listrak.com

SugarExchange (by SugarCRM)


Product
SugarExchange (by SugarCRM)

Category
Marketing Automation

Function
Customer acquisition and retention

Great For
Extending marketers’ Sugar applications through integrations of popular 3rd party marketing and business software

Suitable For
B2B, B2C, Other

Overview
Commercial Sugar customers (ie., Sugar7-based brands) gain easy access to a rich new set of marketing campaign tools and applications, and other line-of-business initiatives.

Three things to know:
  • Includes marketing applications and extensions for campaign management, marketing automation, email marketing, analytics, social management and data enrichment
  • Also integrates with an array of3rd party analytics, sales and relationship management applications and other functional enterprise applications that marketers may share data with and otherwise leverage
  • Sugar Community Edition users can access 3rd party add-ons and extensions in a new GitHub-hosted repository

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/sugarcrm-launches-new-sugarexchange-for-users-of-its-commercial-crm-software-2023119.htm

More information
http://www.sugarcrm.com/

C9 Inc. (acquired by InsideSales.com)


Product
C9 Inc. (acquired by InsideSales.com)

Category
Analytics, CRM

Function
Customer acquisition

Great For
Aggregating actionable data for the entire sales funnel

Suitable For
B2B, B2C

Overview
A leader in inside sales productivity acquires a company that helps sales teams improve pipeline visibility and forecasting accuracy with predictive analytics

Three things to know:
  • Together the two companies will offer a complete picture of the entire sales process, enabling sales acceleration with C9’s contextual and temporal data
  • InsideSales.com-based customers can achieve greater efficiency and accuracy by applying predictive and prescriptive analytics to both the top (InsideSales.com) and bottom (C9) of the sales funnel
  • The integration will help clarify which prospects to call and when, how much to forecast, the anticipated gap versus budget, and other invaluable insight to help accelerate revenue

Press Release
http://www.insidesales.com/about-us/news/press-releases/isdc-acquires-c9-inc

More information
http://www.insidesales.com/

Content Performance Platform (by Hippo)


Product
Content Performance Platform (by Hippo)

Category
Website analytics, A/B testing, Other

Function
Content creation and distribution, Customer engagement, Other

Great For
Serving relevant content to known and anonymous visitors across channels

Suitable For
B2C, B2B, other

Overview
Enables data-driven, omni-channel content strategies to help determine interests and intent, and provide a more personable and relevant digital experience for every visitor.

Three things to know:
  • Content Performance metrics tailor content delivery to the individual, based on that individual’s real-time engagement, leveraging Hippo’s relevance engine
  • Tests content – rather than pages – per persona to optimize that content and improve visitors’ user experience
  • Improves precision of real-time personalized content delivery, and incorporates feedback to provide actionable insights to advance business goals for Hippo CMS 10-based brands

Pricing Structure
Platform license

Press Release
http://www.onehippo.com/en/about/news/2015/hippo-cms-10-content-performance-launch.html

More information
http://www.onehippo.com/en