Mobile Marketing Conversation Platform (by Swrve)


Product
Mobile Marketing Conversation Platform (by Swrve)

Category
Marketing Automation

Function
Customer engagement, acquisition

Great For
Enhancing the mobile customer’s experience, and increasing their engagement, loyalty and revenue potential.

Suitable For
B2C, Agency, Other

Overview
Swrve’s mobile marketing automation introduces communications and engagement features to drive two-way, real time conversations with mobile consumers and break through the rigid communications boundaries of native apps.

Three things to know:
  • Swrve’s new features include survey and other interactive content that, depending on the user response, dynamically shows different subsequent messages
  • Flexibility in adding video content at any point in the app without engineering support
  • Tools and features that enable brands to monitor customer engagement activities, from opening an email to tracking when users socially share brand content

Pricing Structure
Platform license

Press Release
https://www.swrve.com/company/press-room/swrve-announces-new-mobile-marketing-conversation-platform

More information
swrve.com

Message Cloud and Virtual Beacons (by Smartfocus)


Product
Message Cloud and Virtual Beacons (by Smartfocus)

Category
Marketing automation

Function
Customer engagement and acquisition

Great For
Delivering personalized marketing location-contextual messages on mobile.

Suitable For
B2C, Agency

Overview
The SmartFocus Message Cloud and Virtual Beacons help brands influence the customer journey by engaging in-store and at every touch point.

Three things to know:
  • The solution aims to eradicate obstacles to conversion through personalization, marketing intelligence, social insights, email, and mobile push notifications across any device
  • Its proprietary Virtual Beacon technology is part of its cloud-based marketing suite, and is designed for unprecedented contextualized mobile and location-based digital marketing
  • Its Message Cloud processes big data to personalize and contextualize communication, weighing diverse factors such as location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior, abandoned carts, etc.

Pricing Structure
Platform license

Press Release
http://www.smartfocus.com/more/news/smartfocus-launches-message-cloud-and-development-worlds-first-virtual-beacons

More information
http://www.smartfocus.com/

Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)


Product
Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global customers on video through premium programmatic campaigns

Suitable For
Agency

Overview
Brands and their agencies can now access Videoplaza’s international inventory of premium publishers, broadcasters and operators via the popular TubeMogul platform.

Three things to know:
  • Videoplaza’s sell-side ad serving and management platform (Karbon) monetizes video experiences across PCs, mobile devices, tablets, game consoles, IPTV and Smart TV, and recognizes context such as time, content, devices and audience data
  • The partnership lets TubeMogul’s customers buy high-quality online TV inventory directly, or via private networks, from Videoplaza’s customers
  • The integration reflects the evolution of infrastructure to bring TV budgets to digital screens, aligning with broad industry projections that programmatic digital video ad spend will more than triple in the next year

Pricing Structure
Delivered as service

Press Release
http://www.tubemogul.com/press-32/

More information
http://www.videoplaza.com/

Marketing Scorecard (by Beckon)


Product
Marketing Scorecard (by Beckon)

Category
Analytics

Function
Metrics and management, Productivity

Great For
Campaign planning and measurement tool that demonstrates the effectiveness of omni-channel marketing programs by visually mapping results.

Suitable For
B2C, Agency, B2B, other

Overview
Beckon Scorecard shows simply and precisely how tactical activities work together to advance key objectives, allowing marketers to operationalize performance measurement of complex marketing programs.

Three things to know:
  • The scorecard binds and correlates diverse tactical metrics to a strategic framework, and demonstrates performance against criteria
  • It helps marketers derive actionable insight, support decisions, and helps align resources to goals and objectives
  • It illustrates the customers’ journey and also shows how well the marketing team is tracking against business objectives, such as increasing marketing program efficiency and effectiveness

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/beckon-marketing-scorecards-use-data-to-tell-clear-commanding-stories-of-omnichannel-marketing-performance-300053189.html

Predictive Analytics for Microsoft Dynamics CRM (by InsideSales.com)


Product
Predictive Analytics for Microsoft Dynamics CRM (by InsideSales.com)

Category
Marketing automation

Function
Customer engagement and acquisition

Great For
Delivering better customer experiences with personalized, proactive, and predictive engagement solutions

Suitable For
B2C

Overview
InsideSales.com’s complete sales acceleration platform will be made available to help Microsoft Dynamics CRM-based brands more easily and efficiently reach and engage with the right targets and close deals.

Three things to know:
  • InsideSales.com’s Neuralytics predictive and prescriptive self-learning engine drives revenue growth by delivering an optimized experience for both salesperson and buyer
  • Its solutions include PowerDialer, PowerStandings, NeuralView and Vision
  • The company becomes a Microsoft Dynamics Global Independent Solutions Vendor Partner

Pricing Structure
Platform license

Press Release
http://www.insidesales.com/about-us/news/press-releases/microsoft-dynamics-global-isv-partner

More information
InsideSales.com

Telerik Digital Marketing Command Center (by Progress Software)


Product
Telerik Digital Marketing Command Center (by Progress Software)

Category
Marketing automation

Function
Content distribution, Customer engagement

Great For
Improving marketers’ management of the customer journey by integrating predictive and prescriptive analytics, customer profiles, advanced machine learning and 3rd party data.

Suitable For
B2C, Agency

Overview
Progress is combining the recently-acquired Telerik Content Management System and its Sitefinity Digital Experience Cloud (DEC) into a Digital Marketing Command Center that lets marketers guide the customer’s journey across devices and digital channels, and understand next best steps.

Three things to know:
  • The Digital Marketing Command Center pulls information from Telerik Sitefinity CMS, Salesforce.com, Marketo, Microsoft SharePoint and Dynamics, and other customer interaction data sources, enabling marketers to see a customer’s interactions with all aspects of a brand’s sales and marketing functions
  • The DMCC increases the marketer’s insight: machine learning tracks how groups of customers and prospects interact through all channels, and provides specific recommendations for fostering their progress
  • It provides real-time, actionable data to let marketers target their actions and run/adjust campaigns in near real time

Pricing Structure
Platform license

Press Release
http://investors.progress.com/releasedetail.cfm?ReleaseID=901934

More information
https://www.progress.com/

Appnexus Acquires Yieldex


Product
Appnexus Acquires Yieldex

Category
Paid advertising

Function
Customer acquisition, Other

Great For
Helping brands and creators get the most of their advertising content

Suitable For
Agency

Overview
AppNexus – creators of innovative trading and marketplace solutions for online advertising – has acquired Yieldex, whose platform provides publishers with analytics, forecasting and sales management tools.

Three things to know:
  • Publishers such as The New York Times, Expedia, Pandora, CBS Interactive, Univision and The Weather Channel use Yieldex to directly price and sell their inventory
  • AppNexus guarantees access to high-quality audiences
  • The acquisition automates guaranteed and other programmatic direct channels

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.yieldex.com/appnexus-buys-yieldex-for-100-million/

More information
http://www.appnexus.com/about-appnexus

Upgraded Marketing Cloud, Algorithmic Engine, Media Optimizer (by Adobe)


Product
Upgraded Marketing Cloud, Algorithmic Engine, Media Optimizer (by Adobe)

Category
Analytics, Marketing automation

Function
Customer insight

Great For
Associating & using massive audience and behavioral data from many sources

Suitable For
Agency, other

Overview
Most programmatic campaign solutions are geared to bidding, the Adobe one-stop shop aligns advanced analytics, targeting and cost/media spend transparency.

Three things to know:
        
  • Audience Core Services mines CRM and behavioral data from websites, apps and IoT devices engagements, etc. to create customer profiles and project unique behaviors
  •     

  • Audience Marketplace evaluates anonymous third-party data, allowing marketers to expand audience segments and import data to the Adobe Audience Manager (such as from hotels, travel companies, etc.)
  •     

  • The new Algorithmic Engine removes inefficiencies from the system, enabling brands and agencies to manage the real-time bidding process directly across major ad exchanges with over one million queries per second

Pricing Structure
Full platform

Prices start at
Subscription/license

Press Release
https://uk.finance.yahoo.com/news/adobe-marketing-cloud-unites-data-040100378.html

More information
http://blogs.adobe.com/digitalmarketing/online-advertising/mandate-better-marketplace/

Engagement Scoring for native ads (by Bidtellect)


Product
Engagement Scoring for native ads (by Bidtellect)

Category
Mobile advertising, Customer feedback

Function
Content distribution, Metrics & management

Great For
Reaching engagement & conversion goals through better customer insight

Suitable For
Agency, B2C, other

Overview
Bidtellect’s new Engagement Score system measures the success and performance of campaigns driven by consumer engagement, which are much harder to measure than other benchmarks.

Three things to know:
        
  • Unlike paid search and display ads which can be measured by click-through rates, native ads often aren’t always tied to a single event or conversion goal, making campaign measurement a problem
  •     

  • Bidtellect measures attributes such as average time on site, pages visited per user, bounce rates, click-through, conversion and other metrics
  •     

  • More precise, thorough analytics for native adslet brands and agencies gauge user engagement and evaluate campaign performance, deriving new insight to adjust goals and shape future campaigns

Pricing Structure
Free new feature with platform

Press Release
http://www.prnewswire.com/news-releases/ad-tech-trailblazer-bidtellect-solves-one-of-the-industrys-biggest-pain-points-introduces-new-native-advertising-measurement-tool-300047991.html

More information
http://www.bidtellect.com

Twitter Analytics Page & Quick Promo (by Twitter)


Product
Twitter Analytics Page & Quick Promo (by Twitter)

Category
Social media management & marketing, Paid advert.

Function
Customer engagement and acquisition, Measurement, Communications

Great For
Quickly understanding audience engagement, and promoting trending content

Suitable For
B2C, other

Overview
Two new features help brands identify and monitor content that’s trending with followers, and more easily promote and amplify it to wider audiences on Twitter.

Three things to know:
        
  • Quick Promote lets brands further promote their best Tweets in real time, directly from account profiles
  •     

  • Numbers of delivered engagements from promoted content are based on brand’s budget spend
  •     

  • Account Home (analytics.twitter.com) gives brands an immediate, simple snapshot of engagement to monitor how many times they’ve been tweeted, numbers of viewers per tweet, mentions by handle and hashtags, likes and other customer engagement data

Press Release
https://blog.twitter.com/2015/new-analytics-homepage-and-quick-promote-now-available

Adobe Digital Marketing Cloud Integration (by Fisku)


Product
Adobe Digital Marketing Cloud Integration (by Fisku)

Category
Marketing automation, Mobile demand creation

Function
Customer acquisition and engagement

Great For
Real time insight into mobile customer journeys

Suitable For
B2C, Agency, other

Overview
Mobile marketing leader Fisku is integrating with Adobe to deliver mobile campaign performance insight and media source attribution data within Adobe’s Analytics.

Three things to know:
        
  • The partnership removes silos and enables brands to measure mobile marketing investments against goals such as app customer acquisition, re-engagement, targeting, brand building, etc.
  •     

  • Attributes engagement directly to mobile marketing spends
  •     

  • Helps identify high-performing marketing channels and high value customers, helping brands to hone campaigns and improve decisions

Press Release
https://www.fiksu.com/about/news-releases/fiksu-announces-integration-adobe-marketing-cloud

More information
https://www.fiksu.com

Topic Data Analytics (by Facebook)


Product
Topic Data Analytics (by Facebook)

Category
Analytics, Social listening

Function
Metrics and management, Customer insight

Great For
Learning what FB audiences say about events, brands and subjects

Suitable For
B2C, B2B, Agency, other

Overview
FB is aggregating consumer data on brands/competitors and topics, using sample sizes that are far larger than are those available via 3rd party analytics, and enabling trend spotting, sentiment measurement, etc.

Three things to know:
        
  • All consumer data is anonymized and aggregated, marketers receive analyses and data interpretations (no personal identifying information is disclosed, and the service is not direct brand monitoring)
  •     

  • FB is partnering with brand analytics leader DataSift to produce findings from the raw data
  •     

  • There is not an opt-out for FB users. The only way for them to keep their data completely private is to either set posts to be visible to “only me” or not to post

Installation
Per-project

More information
https://www.facebook.com/business/news/topic-data

Mobile Streaming App Periscope (acquired by Twitter)


Product
Mobile Streaming App Periscope (acquired by Twitter)

Category
UGC, Social media management & marketing

Function
Customer engagement, Social listening

Great For
Live mobile streaming on the universally popular micro-blog.

Suitable For
B2C, B2B, Gov’t., Non-Profits, Agency, other

Overview
Twitter has acquired Periscope, whose live-video streaming app has been in beta for approximately four months.

Three things to know:
        
  • Twitter has not yet announced whether it will fully absorb the live video streaming technology into the Twitter app or leave Periscope as a standalone, as it did when it acquired Vine
  •     

  • Twitter also recently launched video features that now let users edit and upload videos, and embed up to 30 seconds of video content within tweets
  •     

  • Previous and new live streaming features may be Twitter’s attempt to undercut platforms such as YouTube and attract greater marketing spends

Press Release
https://twitter.com/kevinweil/status/576430215787769856

Stitch Mobile Sales Automation (acquired by SugarCRM)


Product
Stitch Mobile Sales Automation (acquired by SugarCRM)

Category
CRM, Marketing automation

Function
Customer insights, Customer acquisition, Other

Great For
Accelerating sales processes and improving forecasts on mobile

Suitable For
B2B, B2C

Overview
Stitch, the mobile assistant app that automates data entry and common sales and marketing tasks, is acquired by SugarCRM, a leader in mobile CRM.

Three things to know:
        
  • Stitch technologies improve individual productivity via personalized recommendations to users based on integrated analysis of data in email, calendar and CRM
  •     

  • Stitch leverages popular martech tools to let sales forces identify and provide the most effective content, and provides marketers with new insight into follow-up success rates and trends
  •     

  • Future Sugar releases will integrate Stitch features and capabilities

Pricing Structure
Platform license

Press Release
http://www.sugarcrm.com/newspress/sugarcrm-acquires-stitch

More information
http://www.sugarcrm.com

Autopilot Multichannel Marketing (by Autopilot)


Product
Autopilot Multichannel Marketing (by Autopilot)

Category
Marketing automation, Email marketing, other

Function
Customer acquisition and retention

Great For
Creating personalized buyer experiences across online, offline and mobile channels

Suitable For
B2C, B2B, other

Overview
A highly-useable new ‘drag and drop’ email and multi-channel marketing platform.

Three things to know:
        
  • It lets marketers easily incorporate personalized offline and mobile touchpoints into email marketing journeys, powered by Autopilot’s API partners.
  •     

  • Integrated with leading CRMs and solutions such as Salesforce, GoodData, Segment, Twilio, InsideView and Lob
  •     

  • Advanced tracking captures leads from any website, blog, or app, and analytics and reporting inform marketing strategies and campaigns

Prices start at
Free trial, with pricing starting at $4 per month for 500 contracts

Press Release
http://www.businesswire.com/news/home/20150302005293/en/Autopilot-Marketing-Platform-Takes-Aim-Current-Market#.VPxfb_nF8ca

More information
https://autopilothq.com/company/about.html

Mobile Marketing & Monetization Platform (by Tapjoy)


Product
Mobile Marketing & Monetization Platform (by Tapjoy)

Category
Analytics, Mobile advertising and marketing

Function
Customer acquisition and insight

Great For
Helping app developers optimize revenues from every user

Suitable For
B2C

Overview
Tapjoy’s new Marketing Automation and Monetization Platform helps freemium app developers and brands optimize revenues though personalized in-app experiences to drive sales.

Three things to know:
  • The platform’s predictive, actionable analytics help developers project the future value of every user
  • Marketing automation tools deliver contextually-relevant messages and activities to engage spenders, and use rewarded ads and other incentives to engage more reluctant consumers
  • With real-time IAP and ad-based monetization, developers can focus on one SDK for all analytics, marketing automation and ad-monetization

Press Release
http://www.prnewswire.com/news-releases/tapjoy-launches-marketing-automation-and-monetization-platform-to-optimize-the-lifetime-value-of-every-freemium-app-user-300043603.html

More information
http://home.tapjoy.com/

Mobile Marketing Cloud (by PUSHTech)


Product
Mobile Marketing Cloud (by PUSHTech)

Category
Mobile advertising

Function
Customer engagement and acquisition

Great For
Delivering the right message at the right time to mobile consumers

Suitable For
B2C, Agency, other

Overview
Create and manage cross-channel mobile campaigns channels to effectively engage mobile consumers through In-app Push Notifications, SMS, Email, IM and chat applications.

Three things to know:
  • Leverages PUSHTech’s core Intelligent Multichannel Optimization Engine and cloud-based mobile marketing platform for data-driven “smart targeting” of mobile consumers with automated rules-based programmatic campaign management and multichannel optimization
  • Campaign management features include creation, multichannel programming, customizable in-app push notifications, advanced SMS messaging, integrated email
  • Also includes a broad range of integration, tracking, analysis and reporting features and utilities

Installation
SAAS

Press Release
http://www.prweb.com/releases/2015/02/prweb12546125.htm

More information
https://www.pushtech.com/products

Custom Web Presence Analytics Dashboard (by gShift)


Product
Custom Web Presence Analytics Dashboard (by gShift)

Category
Analytics, Other

Function
Metrics and management

Great For
Rapid visual insight into the results of search, social and content marketing strategies and campaigns

Suitable For
Agency, other

Overview
Improved visualization and management of the big data from web presence campaigns to track the performance of search, content and social media initiatives.

Three things to know:
  • Data visualization is critical to understanding the data points on owned and earned content in search, social and mobile channels
  • Custom dashboards let agencies and brands screen and select the data they need to track results and make decisions
  • The new Data Insights feature analyzes captured data and recommends actionable steps to drive visibility, traffic, conversions and other brand objectives

Pricing Structure
Annual subscription

Press Release
http://www.gshiftlabs.com/gshift-unveils-custom-reporting-dashboards-for-web-presence-analytics/

More information
http://www.gshiftlabs.com/

Marketing Cloud Predictive Decisions (by Salesforce.com)


Product
Marketing Cloud Predictive Decisions (by Salesforce.com)

Category
CRM, Analytics

Function
Customer acquisition and retention

Great For
Determining & acting on customer preferences in real time

Suitable For
B2C, B2B, other

Overview
New features for the Salesforce Marketing Cloud let brands analyze customer engagement and recommend products, promotions, etc. in real time and in massive scale, without third party processing (available May 2015).

Three things to know:
  • The Collect Beacon brings real-time content updates and user behavior data directly into the platform to update user profiles and support predictive decisions
  • Workflow and Automation triggers real time campaigns based on the customer’s behavioral data
  • The Native Predictive Decisions feature set recommends content to achieve the highest conversion rates, such as an offer, a product or graphic content

Pricing Structure
Platform license, available to Pro Edition service levels and above

Prices start at
$1,250/month

Installation
SAAS

Press Release
http://www.salesforce.com/company/news-press/press-releases/2015/03/150305-3.jsp

More information
https://www.salesforce.com/marketing-cloud/overview/

Personalization/Marketing Platform Integration (by Evergage)


Product
Personalization/Marketing Platform Integration (by Evergage)

Category
Email marketing, Marketing automation

Function
Customer insight and engagement

Great For
Personalizing web content based on Email-triggered site visits

Suitable For
B2C, Agency, other

Overview
Enables brands to personalize each visitor’s web experience based on the email or ad campaign that drove their site visit.

Three things to know:
  • Evergage delivers real-time web personalization for millions or web visitors daily, helping brands such as Publishers Clearing House, Rue La La and Wayfair generate demand
  • It is now integrated with Act-On, Experian CheetahMail, HubSpot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads
  • It lets brands analyze cross-channel marketing campaigns and attribute conversions

Prices start at
Free to subscribers

Installation
Cloud-delivered platform

Press Release
http://www.evergage.com/blog/pressrelease/evergage-announces-plug-and-play-integration-with-13-leading-email-platforms-marketing-automation-systems-and-ad-networks/

More information
http://www.evergage.com/blog/introducing-plug-and-play-integration-with-leading-email-platforms-marketing-automation-systems-and-ad-networks/

Audience Insights (by NewsCred)


Product
Audience Insights (by NewsCred)

Category
Analytics

Function
Content distribution, Engagement, Metrics

Great For
Improved insight into prospect content journeys and content marketing campaign spends.

Suitable For
B2C, Agency

Overview
One of the top content marketing platforms is adding analytics to help brands evaluate whether their marketing spends are leading them to the right targets at the right time.

Three things to know:
  • Collects real-time data on users engaging via content marketing campaigns, such as a reader’s employer, title, interests and their engagement levels with competitors
  • Tracks the engagement cycle across channels and throughout the lifecycle – including what’s read, shared, etc.
  • Enables more thorough analysis of content trends and audience behavior over time. By knowing what content sticks and gets shared, brands can use Audience Insights to build a smarter content strategies and optimize content marketing results

Press Release
http://www.businesswire.com/news/home/20150304005679/en/NewsCred-Launches-Audience-Insights-Analytics-Engine-Reveals#.VPyNlvnF8cZ

More information
http://newscred.com/

Clickable Ad Links (by Instagram)


Product
Clickable Ad Links (by Instagram)

Category
Paid advertising

Function
Customer acquisition and engagement

Great For
Improving the impact & measurability of ads on Instagram

Suitable For
B2C, Agency, other

Overview
Until now, Instagram prevented click-open of URLs in ads and other content because it wanted users to remain in-platform; the new feature is offered on a limited basis and in limited formats.

Three things to know:
  • The new clickable links will open only to Instagram’s new multi-photo carousel ads, allowing brands to convey a message using up to four images in sequence – a format suited to brand awareness on social, but one that doesn’t support direct response and commerce
  • Click-through ads are restricted to photos, but Instagram may permit videos in carousels in the future
  • Marketers can track impressions, likes, comments, swipe-through and click-through engagements, increasing measurability of campaign spends on Instagram

More information
http://blog.business.instagram.com/post/112707530471/carousel-ads

Nielsen acquires eXelate


Product
Nielsen acquires eXelate

Category
Other (Data management platform)

Function
Customer insight and retention

Great For
Improving the effectiveness of brand advertising campaigns and media company ad sales through real-time customer insight from 200+ sources

Suitable For
B2C, Agency, other

Overview
Ratings giant Nielsen acquires eXelate, which aggregates third-party data (demographics, interests and intent) from over 200 online and offline data providers.

Three things to know:
  • eXelate connects customer identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs
  • It has helped marketers engage individuals and households with personalized messages to drive performance
  • The acquisition will enable Nielsen clients to make better and faster marketing and media decisions based on a better understanding of consumer profile and interests per media product

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-acquires-exelate.html

More information
http://exelate.com/

Facebook Advertising Optimization (by Wisemetrics)


Product
Facebook Advertising Optimization (by Wisemetrics)

Category
Social Media Management, Paid Advertising, Analytics

Function
Analytics, Customer acquisition and engagement

Great For
Expanding Facebook ad reach while cutting media spends

Suitable For
B2C, Agency

Overview
Wisemetrics helps brands leverage Facebook’s new relevance score, which cuts ad costs for “good” advertisers (those who attract followers & drive their engagement)

Three things to know:
  • 20% of all Facebook pages boost impressions via advertising, and there are steep differences in ad rates (as much as 400%) by category and non-obvious factors
  • Wisemetrics algorithms “hack” FB’s relevance ranking, evaluating page buys by category (ie. musicians, food & beverage, personal tech, lifestyle brands, auto, retail, etc.), by brand sector & competitors, and non-obvious factors that influence relevance rankings
  • It helps brands evaluate category choices, spend levels and other key factors to optimize visibility and reduce campaign costs, and will offer a free algorithm/trial this spring

Pricing Structure
Project-based

Installation
Consultative (no installation)

Press Release
http://blog.wisemetrics.com/to-pay-or-not-to-pay-for-facebook-reach/

More information
http://www.wisemetrics.com/

Optimization Beacon mobile ad optimization (by Kochava)


Product
Optimization Beacon mobile ad optimization (by Kochava)

Category
Analytics, Mobile advertising

Function
Metrics and management, Marketing automation

Great For
More efficient mobile ad spends

Suitable For
Agency, other

Overview
Mobile ad campaign management system Kochava expands its mobile ad measurement to include automated, predictive mobile ad campaign optimization

Three things to know:
  • Kochava could previously determine which mobile ad networks and publishers are/aren’t meeting campaign reach objectives, but must then needed to manually make spend adjustments by directly contacting publishers
  • With its new Optimization Beacon product, Kochava’s mobile attribution and analytics campaign management will expand to include automatic optimization based on its brand customers’ defined rules and goals performing
  • Kochava is used by brands such as Disney, Microsoft, Pandora, CBS, Netflix and Priceline, and the company believes it now offers the first off-the-shelf predictive machine learning tool available directly to advertisers

Press Release
https://www.kochava.com/future-mobile-advertising-intelligence-arrives-new-kochava-optimization-beacon/

More information
https://www.kochava.com/

Answerbook (by Answerbook)


Product
Answerbook (by Answerbook)

Category
Email marketing, Marketing automation, Analytics

Function
Customer engagement and retention

Great For
Retargeting e-com customers via personalized email based on individual behaviors

Suitable For
B2C, B2B, other

Three things to know:
  • It lets smaller retailers retarget shoppers more precisely based on purchase history, website usage, prior emails, and other actionable customer data at the individual level
  • It uses predictive intelligence to analyzes consumer behavior and create/send relevant post-sales offers and communications based on individual preferences and history
  • It enables emerging brands & retailers to conduct individualized, preference-based marketing, an important goal given findings that “Relevant emails drive 18x more revenue than mass broadcast emails

Pricing Structure
Licensing

Installation
SAAS

More information
http://www.answerbook.com/

WordPress Twitter Plugin (by Twitter)


Product
WordPress Twitter Plugin (by Twitter)

Category
Social media management and marketing, Analytics, Other

Function
Communications

Great For
Integrating blogs with social media

Suitable For
B2C, B2B, Agency, NPO, Gov., other

Overview
After nine years and hundreds of 3rd party WP plugins, Twitter launches its own with impressive (but not groundbreaking) features that brands & others should be aware of.

Three things to know:
  • Biggest advantage to brands is integrated analytics, through which Twitter can track visitors, impressions, distributors, conversions as part of a brand’s holistic campaign measurement
  • As with 3rd party plugins, the Twitter-created Twitter plugin for WordPress lets site/blog visitors share a brand’s content with a single click and includes several now-standard features such as follow buttons; however, they’re more deeply integrated than are 3rd party plug-ins
  • Lets brands create customized backgrounds and color schemes that better reflect their site’s visual theme, look and feel

Pricing Structure
Free

Installation
Download

More information
https://wordpress.org/plugins/twitter/

Optimized cross-screen video advertising (TubeMogul, with Dailymotion)


Product
Optimized cross-screen video advertising (TubeMogul, with Dailymotion)

Category
Paid advertising

Function
Content distribution, Customer engagement

Great For
Advanced targeting, cross-screen delivery of video ads within premium content.

Suitable For
Agency, other

Overview
The integration and partnership makes highly targeted video advertising newly economical and measureable, enabling brands to reach select audiences via Dailymotion’s catalog of tens of millions of premium HD videos, which are served to hundreds of thousands of mobile consumers across the globe daily.

Three things to know:
  • The partnership lets brands target make programmatic video ad buys and reach consumers on their preferred devices (tablets, smart phones, etc.) within premium entertainment content
  • Socio/demographic targeting and non-broadcast media buys are simplified through TubeMogul’s platform, which delivers transparent tracking, real time consumption data, advanced analytics and other powerful campaign management tools and features
  • It lets brands leverage the increasing cross-platform consumption of premium entertainment content and gives them an affordable, creative entry point for video advertising spends

Pricing Structure
Consultative service

Press Release
http://www.prnewswire.com/news-releases/dailymotion-enters-strategic-video-advertising-partnership-with-tubemogul-300039370.html

More information
http://www.tubemogul.com/

Toro App Marketing Platform for Facebook (acquired by Google)


Product
Toro App Marketing Platform for Facebook (acquired by Google)

Category
A/B Multivariant testing, Analytics

Function
Market research, Customer insights, Customer acquisition

Great For
Helping app developers promote their product

Suitable For
B2C (app developers targeting consumers)

Overview
The team that developed core pieces of the enormously popular Farmville app (acquired by Zynga) created the Toro campaign measurement/optimization platform to help mobile app developers launch and optimize Facebook campaigns – and with the acquisition, now seem focused on bringing similar campaign optimization to Google.

Three things to know:
  • Toro automatically creates and tests “hundreds of variants” for each potential mobile app launch campaign
  • The Toro team will now focus on Google campaigns, presumably A/B multivariant testing
  • Brands can expect the acquisition to result in more advanced advertising programs and testing on Google

Press Release
http://finance.yahoo.com/news/google-buys-mobile-startup-steps-210009886.html

More information
https://www.usetoro.com/

Facebook Marketing Partner Program (by Facebook)


Product
Facebook Marketing Partner Program (by Facebook)

Category
Social media management and marketing

Function
Communication, Customer loyalty and engagement

Great For
Identifying marketing services providers that can help brands engage customers and grow via Facebook.

Suitable For
B2C, B2B, Agency, other

Overview
Updates the Preferred Marketing Developer Program to help brands identify and select FB-optimized partners and services by vertical, location, objectives, etc.

Three things to know:
  • At top level, sorts solutions providers by nine categories: ad tech, media buying, FBX/retargeting, community, content marketing, SMB focus (localization), onboarding, intelligence gathering and measurement
  • Partners are vetted by both capabilities and track record
  • Marketo, Adways, BLiNQ, Adroll are among the martech/adtech providers enrolled as partners

Pricing Structure
Subscription

Prices start at
Free for brands

Installation
Cloud-based

More information
https://facebookmarketingpartners.com/