Blueprints (by xAd)


Product
Blueprints (by xAd)

Category
Location-based marketing. Mobile advertising

Function
Customer acquisition, Marketing automation

Great For
More precise mobile location marketing through better place-data.

Suitable For
Agency, other

Overview
Blueprints is based on the premise that knowing the actual physical area of a store helps marketers better understand who’s visited vs. passed by, and reach them.

Three things to know:
  • xAd’s Bueprints data is based on physical boundaries of business locations vs. general street area, and provides greater insight into visitors vs. radial fences from navigational systems
  • xAd cites statistics claiming that only one in four media dollars spent on locational campaigns reached actual store visitors, due to poor mobile place-data
  • Brands such as Denny’s, Outback Steakhouse and Toyota Scion use xAd location data and technology platform to reach audiences with context-relevant messages

Press Release
http://www.xad.com/press-releases/xad-shares-the-future-of-location-marketing-with-the-release-of-blueprints/

More information
http://www.xad.com/

Square Marketing (by Square)


Product
Square Marketing (by Square)

Category
Email marketing

Function
Customer acquisition and retention

Great For
Helping SMBs reach and promote their services to previous customers.

Suitable For
B2C, other

Overview
Easy e-mail campaigns are the latest enhancement to Square’s mobile business tools (POS mobile card reader, scheduling and marketing tools, etc.)

Three things to know:
  • Square marketing offers clean, simple mobilized email templates and a distribution list to let businesses create campaigns in minutes
  • It automatically categorizes loyal, occasional and lapsed customers into Smart Groups based on Square sales data, and lets B2Cs send personalized messages and promotions to the right audiences at the right time
  • Because it’s built on top of sales data, Square Marketing provides insight into both standard email campaign data such as open rates, click throughs, CTA actions, etc., and also the direct impact of marketing on sales, via the dashboard

Pricing Structure
Subscription fee

Prices start at
$15/per month for each 500 customers, with free trial

Installation
SAAS

Press Release
https://squareup.com/email-marketing

More information
https://squareup.com/

On25, Act-on Software Integration


Product
On25, Act-on Software Integration

Category
Marketing automation, Analytics

Function
Customer acquisition, Metrics and management

Great For
Enabling Act-On-based brands to more effectively engage customers during & post-webinars.

Suitable For
B2C, B2B, other

Overview
The integration allows 25+ key webinar metrics to flow from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines.

Three things to know:
  • Act-On-based marketers can track prospect activity in greater detail, enhancing their lead scoring and significantly improving their lead qualification and nurturing programs to help accelerate prospects through the sales cycle
  • Shared information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked and the types of webinar-related resources that an audience member views
  • User demographics and webinar activity, along with ON24′s engagement metrics, can also be used to build lists, add contacts and insert activity history in the Act-On system

Pricing Structure
Full platform license

Press Release
http://www.prnewswire.com/news-releases/on24-and-act-on-software-announce-integration-300060708.html

More information
https://www.act-on.com/

CoolerEmail (acquired by GreenRope)


Product
CoolerEmail (acquired by GreenRope)

Category
CRM, Email marketing, Marketing automation

Function
Customer acquisition and marketing

Great For
Creating SMB campaigns in all-in-one sales and marketing platform.

Suitable For
B2C, other

Overview
Integrated sales & marketing platform GreenRope will integrate CoolerEmail’s pay-as-you-go email capabilities.

Things to know:
  • GreenRope’s SMB platform consolidates sales tools, (contact data, CRM data, sales pipelines, research tools, invoicing), marketing (email, websites, events, social media, surveys) and operations (projects, e-commerce, fundraising, calendaring) on a single platform
  • GreenRope is suited to multi-user environments, providing an overview of all projects in process and streamlining workflows

Pricing Structure
Platform license

Prices start at
$149/month

Press Release
http://www.greenrope.com/press.html

Get Satisfaction Customer Community Platform (acquired by Sprinklr)


Product
Get Satisfaction Customer Community Platform (acquired by Sprinklr)

Category
Social media management and marketing, Social Listening, Other

Function
Customer engagement, Other

Great For
Creating, managing, and delivering relevant experiences and customer responsiveness across approx. 25 social channels and the brand’s owned media outlets.

Suitable For
B2C, B2B, other

Overview
Integrates the Get Satisfaction customer service platform into the Sprinklr social management and enterprise marketing mix.

Three things to know:
  • Savvy marketers are aware that socially connected current customers play a significant role in potential customers’ purchase decision and the brand’s ongoing public profile
  • Get Satisfaction’s online customer service community platform serves more than 1,000 communities worldwide, driving responsive and cost effective customer support, while seeking customer feedback and ideas
  • The acquisition positions Sprinklr in Enterprise Collaboration, and helps it evolve as a unified technology platform for managing customer experiences across third party social networks like Facebook, Twitter, and LinkedIn and first party owned properties like websites, blogs, and communities

Pricing Structure
Platform licensing

Press Release
http://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Satisfaction-Extend-Experience-Cloud%E2%84%A2-Multi-Channel#.VSUnPZTF8rk

More information
https://www.sprinklr.com/

ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)


Product
ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)

Category
Marketing Automation

Function
Customer insight, communication and acquisition

Great For
Better connecting with individual customers through actionable data to drive personalized real-time experiences

Suitable For
B2C, B2B

Overview
New features for the Oracle Marketing Cloud help deliver a holistic and actionable, data-driven view of/communication with customers as they move from channel to channel, and engage with the brand’s products and services on/offline.

Three things to know:
  • Oracle’s ID Graph helps brands connect customer identities across disparate marketing channels and devices, tying their interactions to an actionable customer profile
  • Rapid Retargeter lets marketers adapt customer interactions to immediately deliver relevant, timely messages – such as an email after a customer has abandoned an online shopping cart
  • AppCloud Connect is a set of APIs and open frameworks that let brands and martech vendors leverage apps and media within the context of Oracle Marketing Cloud

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507127

More information
https://www.oracle.com/marketingcloud/index.html

Video Social Commentary Platform (by HapYak)


Product
Video Social Commentary Platform (by HapYak)

Category
Social media management & marketing, UGC

Function
Communications, Customer engagement

Great For
Sharing video content online with the personality and inter-communication of in-person conversations

Suitable For
B2C, Agency, other

Overview
HapYak’s social video sharing lets users create artwork, record narration and add comments directly to any video from YouTube, Vimeo and other popular services.

Three things to know:
  • The goal is giving users and publishers such as brands new ability to create unique, personalized and sharable social video experiences in their web browser
  • Users can follow one other, rate commentary and define who can see content they’ve created and layered upon other videos, fostering community building
  • The platform includes analytics and tools for campaign management and monitoring, and is now in beta

Press Release
ttp://corp.hapyak.com/learn/hapyak-receives-850000-seed-funding-launch-social-video-commentary-platform/

More information
http://corp.hapyak.com/

Acrolinx Content Creation Platform (by Acrolinx)


Product
Acrolinx Content Creation Platform (by Acrolinx)

Category
Other

Function
Content creation & distribution

Great For
Ensuring that content is engaging, on brand, and on message

Suitable For
B2C

Overview
The cloud-delivered linguistic analytics engine analyzes brand content against linguistic dimensions and rules such as style, terminology, readability and tone, and provides guidance for improving copy.

Three things to know:
  • • Audience personalization feature lets brands define unique audience profiles via key words, phrases, brand terms and SEO
  • • Real-time guidance via an integrated sidebar for authoring environments such as Microsoft Word, with content-refining input on style, grammar, tone, and terminology
  • • Scoring surfaced via intuitive dashboard that gives marketing executives a ranked view of content based on linguistic analysis; the company’s solutions are used by major brands such as Adobe, Boeing, Google, Alcatel, Motorola and Philips

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/acrolinx-introduces-new-content-marketing-platform-300057327.html

More information
http://www.acrolinx.com/

Thunderdome (by ChoiceStream)


Product
Thunderdome (by ChoiceStream)

Category
Paid Advert

Function
Marketing automation

Great For
Improving campaigns by optimized programmatic media buying

Suitable For
Agency

Overview
Unlike real-time bidding that’s based on single-algorithm buys and impression selections, the Thunderdome platform uses thousands of algorithms that compete in real-time to continually improve campaign results and brand recall.

Three things to know:
  • Its flexible optimization architecture uses real-time data flows and continual incorporation of new algorithms
  • Its machine-learning uses many mathematical approaches to assess relevant patterns and data sets such as consumer consumption patterns, topical trends, and active in-market prospects
  • Forward validation lets the platform project and produce optimal results

Press Release
http://www.choicestream.com/news/choicestream-announces-thunderdome-2/

More information
http://www.choicestream.com/about/

Lattice Account Prioritization App (by Lattice Engines)


Product
Lattice Account Prioritization App (by Lattice Engines)

Category
CRM, Other

Function
Customer acquisition, Marketing automation

Great For
Predictive marketing that helps segment and target the right accounts in campaigns, and develops personalized messages that resonate with buyers.

Suitable For
B2C, B2B

Overview
Uses predictive account scores and intent-based buying signals to prioritize inbound leads and outbound sales outreach, identifying known prospects most likely to close, and also leverages intent data to score “dormant” accounts, purchased account lists and other prospects about which less is known.

Three things to know:
  • Account scores and buying signals are based on a combination intent and company profile data
  • Drag and drop Segment Builder and Predictive Insights Dashboard for segmentation and precise targeting based on thousands of account-level attributes
  • Buyer Insights for Sales CRM plug-in helps sales teams prioritize outbound calling and enrich customer conversations

Pricing Structure
Platform licensing

Press Release
http://www.prnewswire.com/news-releases/lattice-engines-brings-predictive-analytics-to-account-based-marketing-with-launch-of-new-app-300057192.html

More information
www.lattice-engines.com

Lookalike Modeling and OnDemand On-Board (by Oracle)


Product
Lookalike Modeling and OnDemand On-Board (by Oracle)

Category
Marketing automation, Analytics, Other

Function
Customer insights, engagement, retention

Great For
Connecting audience data from disparate marketing solutions

Suitable For
B2C, B2B

Overview
New additions to the Oracle Marketing Cloud’s Data Management Platform help brands maximize data from marketing automation and web analytics platforms

Three things to know:
  • Connects audience data residing within web analytics, email marketing and marketing automation tools, and transforms it into actionable audience data for targeting
  • Lookalike Modeling simplifies transfer of audience data into the Oracle Data Management Platform for Oracle Cross-Channel Marketing customers
  • OnDemand On-Board features make 3rd party web analytics data more actionable by surfacing it as audience data for classification and use within the Oracle Data Management Platform

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507099

More information
https://www.oracle.com/marketingcloud/index.html

Closed Loop Media Optimizer (by Integrate)


Product
Closed Loop Media Optimizer (by Integrate)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition

Great For
Timely, accurate visibility into media partner and campaign performance, and enhanced ability to optimize spend.

Suitable For
B2C, Agency, other

Overview
Marketers using Oracle’s Eloqua marketing automation can capture a complete view of media program performance, more easily tune campaign performance, and grow funnel performance and predictability.

Three things to know:
  • Delivers closed-loop KPI reporting within Eloqua’s Campaign Canvas, making Eloqua KPI data actionable on Integrate’s dashboard
  • Offers insight into the ROI of campaigns, partners, content and placement
  • Automates real-time returns processing to improve reporting and accounting

Pricing Structure
Full platform license

Press Release
http://www.newswire.com/press-release/integrate-launches-closed-loop-media-optimizer-app-for-oracle

More information
http://integrate.com/

Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)


Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

Origami Content Cards (by Origami Logic)


Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

Google Adwords and Analytics Integration (by Marketo)


Product
Google Adwords and Analytics Integration (by Marketo)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition, Measurement and monitoring

Great For
Creating measureable, engaging digital marketing programs that span customer acquisition to sale to advocacy spectrum

Suitable For
B2C, B2B, other

Overview
Integrates the popular Marketo platform with Google AdWords and Google Analytics to de-silo advertising, and provide a holistic view of how programs engage audiences across different channels

Three things to know:
  • Provides access to richer data, firmographic and profile information, to help brands serve highly relevant, personalized ads to highly desirable prospects
  • Automatically exports offline conversions tracked in Marketo (e.g. lead qualified, opportunity won, etc.) directly back to AdWords, helping to quantify ROI on spends
  • Links Marketo data such as firmographic and profile information of known and anonymous customers with their Google Analytics platform for new insight into how key audiences navigate through the funnel.

Pricing Structure
Full platform

Press Release
http://finance.yahoo.com/news/marketo-integrates-google-deliver-more-130000950.html

More information
http://www.marketo.com/

Enhanced Oracle Marketing Cloud Integration (by Brightcove)


Product
Enhanced Oracle Marketing Cloud Integration (by Brightcove)

Category
Marketing automation, Analytics, Other

Function
Content distribution

Great For
Improving insight into video marketing initiatives

Suitable For
B2C, Agency

Overview
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.

Three things to know:
  • Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
  • Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
  • Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns

Pricing Structure
Platform license

Press Release
https://www.brightcove.com/en/company/press/brightcove-enhances-oracle-marketing-cloud-integration-simplify-accessibility-video-analytics-and-in

More information
https://www.brightcove.com/en/

Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)


Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

Curator Tools (by Twitter)


Product
Curator Tools (by Twitter)

Category
Social media management and marketing

Function
Communication, Content distribution, Customer engagement

Great For
Easily finding and displaying the most relevant brand and user interest Twitter and Vine content.

Suitable For
B2C, Agency, other

Overview
Curator lets brands and media publishers search, filter and curate Twitter content that can then be displayed on web, mobile and TV to help publishers increase audience engagement, participation and attention.

Three things to know:
  • Curator lets publishers create complex keyword and hashtag queries to easily uncover streams of high quality Tweets
  • Queries can be further refined by follower counts, location, languages and more to create collections of the most relevant Tweets pertaining to a particular topic, and display the best search results on the mobile app, during a TV show broadcast, or on any screen regardless of size
  • For more advanced integrations and customizations and hands-on support, brands can work with Twitter Certified Partners like Flowics, Livefyre, ScribbleLive, Spredfast and Wayin (Twitter is expanding its partnerships)

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/introducing-curator-a-new-way-to-find-and-display-great-twitter-content

ActionX (acquired by Xaxis)


Product
ActionX (acquired by Xaxis)

Category
Paid advertising, Marketing automation, other

Function
Customer acquisition, Content creation and distribution, other

Great For
Enabling brands to programmatically engage with consumers through proprietary media products

Suitable For
Agency, other

Overview
Xaxis, the world’s largest programmatic media and technology platform, has acquired ActionX, a leader in mobile app and cross-screen advertising.

Three things to know:
  • ActionX’s proprietary technology will be integrated into the Xaxis offering, providing Xaxis clients with an enhanced suite of mobile performance capabilities
  • ActionX was one of Forbes’ 2014 Most Promising Companies, and works with major retailers, travel services, media subscription brands and other transactional marketers to drive mobile and cross-screen revenue and maximize customer lifetime value
  • ActionX is a pioneer in “deep linking,” incorporating interest data from mobile applications into real-time segmentation, dynamic creative and cross-screen campaigns that help brands to reach consumers with customized messages that increase return on ad spend (RoAS)

Pricing Structure
HERE

Prices start at
HERE

Installation
HERE

Press Release
http://www.xaxis.com/press/view/xaxis-purchases-actionx

More information
http://www.xaxis.com/insights

Datasong (acquired by MarketShare)


Product
Datasong (acquired by MarketShare)

Category
Analytics

Function
Customer acquisition and insights, Marketing automation, other

Great For
Providing marketers with deep insight into and new marketing strategies for retail targets.

Suitable For
B2C, Agency, other

Overview
MarketShare, a leader in advanced marketing analytics software for enterprise, acquires DataSong, whose analytics and deep retail sector expertise can enhance customer targeting.

Three things to know:
  • DataSong’s technology will be integrated with MarketShare’s DecisionCloud to provide brands with advanced marketing analytics multi-channel attribution, scenario planning, advanced targeting and customer-centric capabilities
  • The integration of DataSong’s technology significantly extends the depth of MarketShare’s actionable analytics
  • The acquisition further expands MarketShare’s strong existing retail sector footprint

Press Release
http://www.datasong.com/news-articles/marketshare-buys-analytics-company-datasong

More information
http://www.marketshare.com/post/welcoming-datasong-to-marketshare

Keywee Content Marketing Platform (by KeyWee)


Product
Keywee Content Marketing Platform (by KeyWee)

Category
Social management & marketing, Other

Function
Content creation & distribution, customer engagement

Great For
Reaching consumers via relevant content to drive business results.

Suitable For
B2C, Agency, Other

Overview
KeyWee’s “people-driven content marketing” platform uses data to find help brands and publishers find and reach the best audiences, and scale social for a brand’s content.

Three things to know:
  • Keywee’s text-mining analyzes text in existing content, and then leverages a data layer optimized to native targeting taxonomies for various channels, and matches marketing assets with the best paid audiences
  • Currently, B2C marketers struggle to optimize content marketing; only 23 percent can successfully track ROI according to the Content Marketing Institute
  • While funding is generally irrelevant to marketers, it’s noteworthy that KeyWee is funded by Eric Schmidt and The New York Times Company

Pricing Structure
SAAS

Press Release
http://blog.keywee.co/

More information
http://www.keywee.co/

Datahug Sales Closer (by Datahug)


Product
Datahug Sales Closer (by Datahug)

Category
CRM, Analytics

Function
Customer acquisition

Great For
Helps sales teams better assess and close on qualified marketing leads.

Suitable For
B2C, B2B, Other

Overview
This “virtual sales assistant” provides predictive guidance through automatic data capture to improve close rates by as much as 20%.

Three things to know:
  • Next Best Actions via CRM or email, are recommendations for the most effective next action for each deal, such as guidance to tap influencers, reminders, etc.
  • Real-time Deal Scores are based on the predictive analysis of customer communication, salesperson activity and company-specific sales patterns – and accessed via Salesforce CRM and Microsoft Dynamics CRM
  • Machine-learning Analysis uses historical data to optimize insights, assess salesperson activity and customer communications, etc. for Next Best Actions

Pricing Structure
Subscription, full platform

Press Release
http://finance.yahoo.com/news/datahug-sales-closer-turns-crm-120000745.html

More information
http://datahug.com/

New Share Sheet, (by Facebook)


Product
New Share Sheet, (by Facebook)

Category
Social media management & marketing

Function
Customer engagement & acquisition

Great For
Helping brands and developers to build good social sharing experiences.

Suitable For
B2C, Agency, other

Overview
Facebook improves content sharing with new uniformity of experience for consumers, better previews and more precise sharing for brands on mobile via social plug ins and app invites.

Three things to know:
  • Enables a consistent content experience regardless of content source, so that consumer features such as tagging friends, adding feelings and importing images are consistent
  • Gives a clear preview of the content appearance when shared, and enables sharing among smaller audiences including Groups
  • Introduced at F8 Conference along with new consumer features such as On This Day

Press Release
http://newsroom.fb.com/news/

More information
https://developers.facebook.com/blog/post/2015/03/25/Grow-Your-App-By-Helping-People-Share/

Twitter Geolocation Tags (by Twitter and FourSquare)


Product
Twitter Geolocation Tags (by Twitter and FourSquare)

Category
Location-based marketing, Social media management & marketing

Function
Communications, Customer acquisition and engagement

Great For
Hyperlocal reach, marketing and communication

Suitable For
B2C, Agency, B2B, other

Overview
Twitter announced via March 23rd tweet that it will make tweet locations more precise via a new partnership with Foursquare

Three things to know:
  • FourSquare has a vast store of venue and business locations, and is an essential hyperlocal marketing tool
  • Twitter has let tag tweets with general locations like “Brooklyn, NY” but with Foursquare’s data, brands and uses can now tag tweets to venues and events, restaurants, stores, etc.
  • Foursquare’s context-aware services let brands promote (and Twitter-based brand fans share) hyperlocal brand experiences, promotions, services, venues and events

Pricing Structure
License

Installation
SAAS

More information
http://venturebeat.com/2015/03/23/twitter-and-foursquare-partner-to-give-tweets-more-precise-locations/

Rekindle (acquired by HubSpot)


Product
Rekindle (acquired by HubSpot)

Category
Marketing automation, Social media management

Function
Communications, Engagement and loyalty

Great For
“Rekindling” connections and establishing new ones

Suitable For
B2C, B2B, Other

Overview
Rekindle uses contact graph technology to connect people with lost connections and friends of friends, as well as introduce connected and relevant business contacts.

Three things to know:
  • Rekindle gathers the most up-to-date contact information from across all of a person’s contact networks to help make new connections or rekindle old ones
  • It gathers the most up to date contact information from across all of a person’s contact networks and makes suggestions
  • Acquisition suggests that HubSpot will be adding LinkedIn-style connectivity, and evolving that with more automated “human scale B2B marketing.” (Note that all current Rekindle users are deactivated.)

Pricing Structure
Full platform subscription

Installation
SAAS

Press Release
http://www.hubspot.com/company-news/hubspot-continues-growth-with-acquisition-of-rekindle

More information
http://www.hubspot.com/

Mobile Marketing Conversation Platform (by Swrve)


Product
Mobile Marketing Conversation Platform (by Swrve)

Category
Marketing Automation

Function
Customer engagement, acquisition

Great For
Enhancing the mobile customer’s experience, and increasing their engagement, loyalty and revenue potential.

Suitable For
B2C, Agency, Other

Overview
Swrve’s mobile marketing automation introduces communications and engagement features to drive two-way, real time conversations with mobile consumers and break through the rigid communications boundaries of native apps.

Three things to know:
  • Swrve’s new features include survey and other interactive content that, depending on the user response, dynamically shows different subsequent messages
  • Flexibility in adding video content at any point in the app without engineering support
  • Tools and features that enable brands to monitor customer engagement activities, from opening an email to tracking when users socially share brand content

Pricing Structure
Platform license

Press Release
https://www.swrve.com/company/press-room/swrve-announces-new-mobile-marketing-conversation-platform

More information
swrve.com

Message Cloud and Virtual Beacons (by Smartfocus)


Product
Message Cloud and Virtual Beacons (by Smartfocus)

Category
Marketing automation

Function
Customer engagement and acquisition

Great For
Delivering personalized marketing location-contextual messages on mobile.

Suitable For
B2C, Agency

Overview
The SmartFocus Message Cloud and Virtual Beacons help brands influence the customer journey by engaging in-store and at every touch point.

Three things to know:
  • The solution aims to eradicate obstacles to conversion through personalization, marketing intelligence, social insights, email, and mobile push notifications across any device
  • Its proprietary Virtual Beacon technology is part of its cloud-based marketing suite, and is designed for unprecedented contextualized mobile and location-based digital marketing
  • Its Message Cloud processes big data to personalize and contextualize communication, weighing diverse factors such as location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior, abandoned carts, etc.

Pricing Structure
Platform license

Press Release
http://www.smartfocus.com/more/news/smartfocus-launches-message-cloud-and-development-worlds-first-virtual-beacons

More information
http://www.smartfocus.com/

Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)


Product
Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global customers on video through premium programmatic campaigns

Suitable For
Agency

Overview
Brands and their agencies can now access Videoplaza’s international inventory of premium publishers, broadcasters and operators via the popular TubeMogul platform.

Three things to know:
  • Videoplaza’s sell-side ad serving and management platform (Karbon) monetizes video experiences across PCs, mobile devices, tablets, game consoles, IPTV and Smart TV, and recognizes context such as time, content, devices and audience data
  • The partnership lets TubeMogul’s customers buy high-quality online TV inventory directly, or via private networks, from Videoplaza’s customers
  • The integration reflects the evolution of infrastructure to bring TV budgets to digital screens, aligning with broad industry projections that programmatic digital video ad spend will more than triple in the next year

Pricing Structure
Delivered as service

Press Release
http://www.tubemogul.com/press-32/

More information
http://www.videoplaza.com/

Marketing Scorecard (by Beckon)


Product
Marketing Scorecard (by Beckon)

Category
Analytics

Function
Metrics and management, Productivity

Great For
Campaign planning and measurement tool that demonstrates the effectiveness of omni-channel marketing programs by visually mapping results.

Suitable For
B2C, Agency, B2B, other

Overview
Beckon Scorecard shows simply and precisely how tactical activities work together to advance key objectives, allowing marketers to operationalize performance measurement of complex marketing programs.

Three things to know:
  • The scorecard binds and correlates diverse tactical metrics to a strategic framework, and demonstrates performance against criteria
  • It helps marketers derive actionable insight, support decisions, and helps align resources to goals and objectives
  • It illustrates the customers’ journey and also shows how well the marketing team is tracking against business objectives, such as increasing marketing program efficiency and effectiveness

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/beckon-marketing-scorecards-use-data-to-tell-clear-commanding-stories-of-omnichannel-marketing-performance-300053189.html

Predictive Analytics for Microsoft Dynamics CRM (by InsideSales.com)


Product
Predictive Analytics for Microsoft Dynamics CRM (by InsideSales.com)

Category
Marketing automation

Function
Customer engagement and acquisition

Great For
Delivering better customer experiences with personalized, proactive, and predictive engagement solutions

Suitable For
B2C

Overview
InsideSales.com’s complete sales acceleration platform will be made available to help Microsoft Dynamics CRM-based brands more easily and efficiently reach and engage with the right targets and close deals.

Three things to know:
  • InsideSales.com’s Neuralytics predictive and prescriptive self-learning engine drives revenue growth by delivering an optimized experience for both salesperson and buyer
  • Its solutions include PowerDialer, PowerStandings, NeuralView and Vision
  • The company becomes a Microsoft Dynamics Global Independent Solutions Vendor Partner

Pricing Structure
Platform license

Press Release
http://www.insidesales.com/about-us/news/press-releases/microsoft-dynamics-global-isv-partner

More information
InsideSales.com