Blueprints (by xAd)
Location-based marketing. Mobile advertising
Customer acquisition, Marketing automation
More precise mobile location marketing through better place-data.
Blueprints is based on the premise that knowing the actual physical area of a store helps marketers better understand who’s visited vs. passed by, and reach them.
Three things to know:
- xAd’s Bueprints data is based on physical boundaries of business locations vs. general street area, and provides greater insight into visitors vs. radial fences from navigational systems
- xAd cites statistics claiming that only one in four media dollars spent on locational campaigns reached actual store visitors, due to poor mobile place-data
- Brands such as Denny’s, Outback Steakhouse and Toyota Scion use xAd location data and technology platform to reach audiences with context-relevant messages