Pro Plan (by Swipe)


Product
Pro Plan (by Swipe)

Category
Other

Function
Communications

Great For
Broadcasted interactive browser-delivered presentations/conversation

Suitable For
B2B, B2C, Agency, other

Overview
Swipe’s new Pro Plan features let marketers and sales professionals turn presentations into responsive and interactive cross-channel communications.

Three things to know:
  • Presentations are no longer one-way – can be broadcast in real-time to anyone, on any device, anywhere in the world
  • The Pro Plan edition’s features puts brand content in the hands of target audiences and lets marketers and others interact with real-time polls and immediate feedback mechanisms for a more modern, engaged, two-way presentation experience
  • In addition to password protection, embedding of secret links and other baseline features, the new Pro Plan Swipe edition also features password protections, secret links, unlimited decks and collaborators, and advanced analytics

Pricing Structure
Subscription

Prices start at
$20 per month (or $15 per month if billed yearly)

Installation
Download

Press Release
http://blog.swipe.to/press-release-august-2015/

More information
https://www.swipe.to/tour/

Bambu (by Sprout Social)


Product
Bambu (by Sprout Social)

Category
Social media marketing

Function
Customer acquisition

Great For
Amplifying your brand’s reach by helping employees share curated brand content across their social networks

Suitable For
B2C, B2B

Overview
Designated contributors add content from around the web, and Bambu delivers that content to brand employees who become ambassadors via their social media accounts.

Three things to know:
  • Bambu integrates with Facebook, Twitter and LinkedIn so employees can seamlessly share curated content
  • Intuitive sign up, profile connection and sharing experience aid onboarding experience, and helps employees network with specific suggested messaging for each piece of content
  • Lets marketers provide employees with access to relevant content and permissions by organizing them into roles and teams

Pricing Structure
Subscription

Installation
SAAS

Press Release
https://getbambu.com/about

More information
https://getbambu.com/resources

Advanced Content Creation (by MobileBridge)


Product
Advanced Content Creation (by MobileBridge)

Category
Mobile advert, Other

Function
Customer engagement

Great For
Getting customers to engage regularly with branded apps.

Suitable For
B2C

Overview
MobileBridge helps brands make their customers’ in-app engagements more fun and engaging with new functionality and graphical responsiveness.

Three things to know:
  • 360⁰ imaging to enable marketers to integrate rotating product images into their in-app content – games, polls, coupons, etc.
  • Provides the ability to assign mobile loyalty points and other rewards based on in-app actions OR locations (based on beacon technology), and tie engagement with in-app usage patterns
  • Helps retailers and other consumer brands boost engagement and conversion with personalized content which was timely, fun and relevant to the user’s preferences, profile and location

More information
http://www.mobilebridge.com/news.html

Maxymiser (acquired by Oracle)


Product
Maxymiser (acquired by Oracle)

Category
A/B and multivariate testing

Function
Customer insights

Great For
Testing, targeting & personalizing what a customer sees on a Web page or mobile app.

Suitable For
B2C

Overview
Brings new content testing and personalization to the Oracle Marketing Cloud, a rapidly growing software platform.

Three things to know:
  • Lets brands test, target and personalize what a customer sees on a Web page or app to help substantially increase engagement and revenue
  • Supports optimization of customer experiences with best-in-class data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization
  • Currently optimizes over 20 billion customer experiences per month for more than 250 prominent brands

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html

More information
https://www.oracle.com/corporate/acquisitions/maxymiser/resources.html

Logi 12 (by Logi Analytics)


Product
Logi 12 (by Logi Analytics)

Category
Analytics

Function
Customer insights

Great For
Simplifying data-driven decisions with easy-to-use BI tools and encouraging broad-based user adoption of analytics.

Suitable For
B2C, B2B, other

Overview
Logi 12 is the newest addition to Logi’s Continuum of Self-Service Analytics, a framework that accommodates the various roles and skills of business professionals and addresses their evolving analytical needs.

Three things to know:
  • Logi DataHub simplifies data preparation and ensures high performance for self-service analytics, allowing users to rapidly connect, acquire, and blend data from files, applications or a variety of popular databases
  • The Discovery Module (add-on for Logi Info) offers exploratory visual analysis that can be embedded in existing applications, and features an intuitive end user interface and convenient features such as chart recommendations
  • Logi Info is enhanced to include new interactive visualizations, self-service dashboard authoring, and real-time charts, with updates such as faster application development, integration with GIT and TFS, and 2x – 10x faster performance

Pricing Structure
Platform licensing

Press Release
http://www.logianalytics.com/company/news/introducing-logi-12/

More information
http://www.logianalytics.com/

Automated Twitter & Facebook Ads (by Bigcommerce)


Product
Automated Twitter & Facebook Ads (by Bigcommerce)

Category
Paid advert

Function
Customer acquisition

Great For
Helping retailers and other brands increase sales, awareness and brand loyalty through major social networks

Suitable For
B2C, Agency

Overview
The platform lets brands easily create, launch and automatically optimize product ads on Facebook and Twitter within minutes.

Three things to know:
  • Targeting techniques help find new customers as well as those who have previously visited brand sites and stores
  • Automatically optimized campaigns help drive revenue to maximize marketing investments and increase revenues through automated audience targeting, bidding and optimization, with cost savings through dynamic ad creation and integrated management
  • Automatically imports product images and details, configures tailored ad units for Facebook and Twitter and manages multiple marketing campaigns from a single, unified dashboard

Press Release
https://www.bigcommerce.com/press/releases/bigcommerce-launches-automated-product-ads-facebook-and-twitter/

More information
https://www.bigcommerce.com/

Enhanced Ad Mediation (by Fyber)


Product
Enhanced Ad Mediation (by Fyber)

Category
Paid advert

Function
Customer acquisition

Great For
Giving developers an open, easily integrated ad monetization solution that scales with demand

Suitable For
Agency (developers)

Overview
The mobile advertising monetization platform’s advanced video pre-caching controls offer developers improved control over their users’ experience

Three things to know:
  • Developers to choose when pre-caching occurs within the application, following the download of other application assets
  • The advanced controls can improve app performance and the user’s experience and reduce data/memory usage and loading times
  • Developers benefit from direct access to leading ad networks such as AdColony, Chartboost, Facebook Audience Network, etc. and the improved mediation, working with the Fyber Exchange, helps increase publisher’s fill-rates and eCPMs – making it exceptionally developer-friendly

Pricing Structure
License

Press Release
http://www.businesswire.com/news/home/20150810005876/en/Fyber-Announces-Significant-Platform-Updates-Give-Developers#.VdTgHLJVhBe

More information
http://www.fyber.com/

AdtoApp Real Time Mediation (by AdtoAp)


Product
AdtoApp Real Time Mediation (by AdtoAp)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global consumers via mobile apps across multiple ad networks

Suitable For
Agency

Overview
The programmatic mediation platform and SDK for in-app advertising allows users to serve ads to their mobile apps via multiple networks.

Three things to know:
  • The platform’s auto-adjustable algorithm provides on-going filtering of demand-side buyers and adjusts placements every three hours, enabling it to pick the right filter for each app depending on the country and audience targets
  • AdtoApp is aligned with 20+ networks including Admob, MoPub and Amazon, and reaches consumers on iOS and Android in 184 countries
  • One beta user saw its daily eCPM more than double from under $1 to $2.40, and the fill rate increase from 80% to 100%

Pricing Structure
Subscription

More information
http://www.martechadvisor.com/ads/adtoapp-emerges-from-stealth-new-adjustable-programmatic-mediation-platform-for-mobile-apps-that-double-ecpm/
and
https://adtoapp.com/

Sitecore Translation Connector (by Smartling)


Product
Sitecore Translation Connector (by Smartling)

Category
CRM

Function
Communications, Customer acquisition

Great For
Lets Sitecore-based brands to cost-effectively create and manage multilingual content and localize customer experiences

Suitable For
B2C, B2B, other

Overview
An advanced and open cloud platform for translation management, further expanding Smartling’s broad Connector ecosystem.

Three things to know:
  • Automatically translates and localizes content, and returns updated content to Sitecore when complete – brands can focus on creating new content, and the platform will keep multilingual versions in sync
  • Translation Memory integration efficiently leverages previous translations to boost quality, maintain consistency and cut translation costs
  • Consistency of content quality is assured with Smartling’s unique “in-context” translation interface, which provides translation resources with full visibility into site design and layout during the entire translation process. Translations are accurate for meaning and format

Press Release
http://www.prnewswire.com/news-releases/smartling-launches-sitecore-translation-connector-for-customer-experience-management-across-the-globe-300123762.html

More information
https://www.smartling.com/translation-software/sitecore-translation/

Sense (by Unmetric)


Product
Sense (by Unmetric)

Category
Competitive analysis, Social listening, Other

Function
Market research

Great For
Monitoring competitors in real time

Suitable For
B2C, B2B, other

Overview
Gives brands a single live stream of campaign images, videos and hashtags from competitive brands.

Three things to know:
  • Sense is an independent mobile app, separate from Unmetric’s social media intelligence platform now used by 200+ global brands such as Coca-Cola to benchmark their social efforts
  • Users can select the competitors they’ll monitor from among Unmetric’s database of more than 35,000 brands across 25 industry sectors
  • Sense now pulls images and video content from Facebook, Twitter and Instagram (YouTube coming soon) and presents an image-based content stream that’s auto-captioned for easy perusal, with full text and engagement metrics available by ‘tap’

Pricing Structure
Subscription

Installation
Download

More information
http://www.martechadvisor.com/social-media/unmetric-puts-competitive-intelligence-into-the-pocket-of-every-marketer-with-mobile-app-sense/ and https://unmetric.com/sense/

ContactWorld QuickStart (by NewVoiceMedia)


Product
ContactWorld QuickStart (by NewVoiceMedia)

Category
CRM

Function
Communications, Customer retention

Great For
Helping SMBs using Salesforce or Desk.com voice-connect with customers worldwide, and deliver a personalized customer service experience.

Suitable For
B2C

Overview
Removes the separation between voice and CRM to improve marketing insights and sales productivity.

Three things to know:
  • The click-to-dial screen pops and single user interface remove the separation between voice and CRM to improve insights and incremental sales and marketing
  • Inbound routing supports campaigns and ROI tracking, and enables queues and customers to talk to specialist teams
  • Provides the global call features brands need for effective ongoing global voice outreach to customers

Press Release
http://www.newvoicemedia.com/en-us/news/product/newvoicemedia-launches-contactworld-quickstart/

More information
http://www.newvoicemedia.com/en-us/products/smb/quickstart/

Transactional Email Service (by Campaign Monitor)


Product
Transactional Email Service (by Campaign Monitor)

Category
Email marketing

Function
Customer acquisition, Communications

Great For
Self-service design, personalization and optimization of customer-facing ‘transactional’ emails for multi-device consumers

Suitable For
Agency, B2C, B2B, other

Overview
The new transactional email service designed and built for marketers is integrated into Campaign Monitor’s existing platform.

Three things to know:
  • The drag-and-drop email builder lets marketers choose from a variety of professionally-designed templates and create fully branded, unique emails that present ideally on any device
  • The new Transactional Email Service manages the array of administration emails that brands must process such as registrations, order confirmations, cart abandonment emails, password resets, etc
  • The new feature lets brands unify the branding and customer-friendly appearance of transactional emails, using the same tools they use for marketing campaigns

Press Release
http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Campaign-Monitor-Launches-Transactional-Email-Service-for-Marketers-105624.aspx

More information
https://www.campaignmonitor.com/blog/post/4579/transactional-email-for-marketers

Creative Studio (by Kinetic Social)


Product
Creative Studio (by Kinetic Social)

Category
Social media management and marketing, Mobile advertising

Function
Customer engagement

Great For
Creating authentic moments on social that initiate customer conversations beyond product-centric ad messaging.

Suitable For
B2C

Overview
Service for client teams who want help developing creative for social advertising, or who need to keep their social creative content fresh and engaging.

Three things to know:
  • Kinetic Social is a leading social marketing platform used by major entertainment brands
  • Brands using Creative Studio services gain a team of creative directors, designers, copywriters and technologists who understand the subtleties of successful social marketing for products, events, etc.
  • The teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences to ‘humanize’ content and impact the customer

Press Release
http://www.marketwired.com/press-release/kinetic-social-launches-creative-studio-guide-advertisers-developing-unique-content-2042434.htm

More information
http://www.kineticsocial.com/creativestudio/

Launchpad (by Amazon)


Product
Launchpad (by Amazon)

Category
E-commerce platform

Function
Customer acquisition

Great For
Launching, marketing and distributing products to Amazon customers worldwide

Suitable For
B2C

Overview
The new e-commerce service platform helps participating start-ups launch new products with streamlined onboarding, comprehensive marketing and access to Amazon’s global fulfillment.

Three things to know:
  • Custom product pages drive brand development and include visually-compelling imagery and videos to help showcase products and connect with customers
  • Customer Reach is supported with merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program
  • Expansion is supported through Amazon supply chain and marketing solutions in 10+ Amazon marketplaces globally

Press Release
http://www.amazon.com/b?ie=UTF8&node=12034488011

http://www.businesswire.com/news/home/20150728005455/en/Amazon-Rolls-Red-Carpet-Startups-Amazon-Launchpad#.VcJYZvlVhBc


More information
http://www.amazon.com/b?ie=UTF8&node=12034488011

Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)


Product
Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)

Category
Analytics, Social media management

Function
Customer insights

Great For
Aggregating and understanding perceptions and trending topics among Facebook’s 1.44 billion users

Suitable For
B2C, Agency, other

Overview
The partnership lets brands analyze audiences on Facebook through anonymized and aggregated Facebook topic data, and gain new access to deep, rich social analytics.

Three things to know:
  • Brands can assess their brand health across Facebook’s 1.44 billion users, including what aspects of their products drive the most positive or negative intent
  • Campaign analysis data identifies which campaign messages are resonating with the overall population, and demographic breakdowns by audience
  • Content performance metrics allow content creators and publishers to understand where stories are trending throughout the Facebook ecosystem

Press Release
http://www.prnewswire.com/news-releases/synthesio-and-datasift-partner-to-launch-advanced-audience-analytics-with-anonymized-and-aggregated-facebook-topic-data-300119724.html

Organic Attribution for Mobile (by Localytics and Branch Metrics)


Product
Organic Attribution for Mobile (by Localytics and Branch Metrics)

Category
Analytics, Mobile advertising

Function
Customer acquisition

Great For
Tracking the origins of customers and maximizing customer acquisition investments.

Suitable For
B2C, Agency, other

Overview
Branch’s deep linking and organic attribution features, and Localytics’ insights on in-app user behavior, together unlock the data and tools companies need to understand and optimize their organic acquisition efforts.

Three things to know:
  • The combination of Branch’s contextual deep linking technology and Localytics’ integrated analytics and marketing platform yields new insight into organic acquisition efforts “beyond the download” to understand key metrics such as lifetime value or a user’s propensity to become an influencer
  • Marketers can understand which organic sources bring in valuable users, compare the results against their paid campaigns, and optimize their marketing spend accordingly
  • Marketers can leverage those insights to drive personalized engagement with their users through push notifications, in-app messaging and email marketing

Press Release
http://www.prnewswire.com/news-releases/localytics-and-branch-metrics-partner-to-offer-powerful-organic-attribution-for-mobile-300121408.html

Premium Content Licensing Portal (by GoPro)


Product
Premium Content Licensing Portal (by GoPro)

Category
User-generated content

Function
Branding/creative

Great For
Leveraging the imagery and content created by GoPro users

Suitable For
B2C, Agency, B2B, Other

Overview
The premium content licensing portal lets brands and agencies license premiere video and images.

Three things to know:
  • The portal offers high production value content and eliminates the pain points around copyrights and likeness rights that creative professionals have when sourcing content
  • Discovery is aided by features such as content merchandising of new and/or popular content, search filtering and at-a-glance video previews
  • Convenience features include Lightbox to simplify sharing among team members, and batch downloading in low and high resolution file formats

More information
http://gopro.com/news/gopro-unveils-its-premium-content-licensing-portal

VEDO Intent (by DataSift)


Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

Event Targeting (by Twitter)


Product
Event Targeting (by Twitter)

Category
Paid advertising, Social media marketing, Virtual events

Function
Communications, Customer engagement, Branding

Great For
Delivering the right messages at the right time to audiences following or attending events.

Suitable For
B2C, Agency, Other

Overview
Lets brands discover and engage with audiences who are interested live events as they unfold – such as elections, music festivals and sporting events.

Three things to know:
  • Brands can activate initiatives around live moments quickly and easily by discovering participating audiences and gaining valuable insights, and create campaigns that reach those audiences while the event unfolds
  • It includes three primary tools: the Event Calendar to determine what events make sense for the marketer’s brand strategies and goals, Event Insights to learn more about audiences and potential audience reach based on historical data, and Event Activation to create and launch highly targeted ‘in the moment’ campaigns
  • Brands who have participated in the beta have noted sharply improved engagement rates and economical costs per engagement

Pricing Structure
Per project

Press Release
https://blog.twitter.com/2015/introducing-event-targeting

More information
ads.twitter.com

360 degree Video Trueview Ads (by YouTube)


Product
360 degree Video Trueview Ads (by YouTube)

Category
Mobile advert

Function
Branding/creative, Communications, Customer engagement

Great For
Delivering richer, immersive experiences on mobile

Suitable For
B2C, Agency, B2B, Other

Overview
The 36 degree format introduced in May is now available for brand advertising.

Three things to know:
  • Viewers can explore every angle of a brand’s video ads by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right
  • Several brands are experimenting with this new tool, such as Coca-Cola and Nike
  • Trueview 360 ads can be set up in AdWords, and require a 360 degree camera such as Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie to produce

More information
http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html

Expion (acquired by Sysomos)


Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm


Product
ProofHQ (by Workfront)

Category
Other

Function
Productivity

Great For
Streamlining review and approval processes for creative assets.

Suitable For
Agency

Overview
Workfront, a leader in marketing work management (MWM) solutions, has acquired ProofHQ.

Three things to know:
  • ProofHQ streamlines workflow approval processes for marketing teams and agencies, enabling creative to flow through review and approval processes as on-demand digital content that can be accessed by any team member on any device
  • The acquisition enriches Workfront’s ability to provide online proofing that delivers more content, for more channels, in less time while enhancing client satisfaction
  • The resulting integration allows marketing teams and agencies to plan all campaign projects, coordinate resources to execute tasks, solicit and manage stakeholder input on creative proofs, and manage distribution from a single solution

Press Release
http://www.workfront.com/resources/pressrelease/workfront-acquires-proofhq

More information
http://www.workfront.com/

Salesforce Shield (by Salesforce)


Product
Salesforce Shield (by Salesforce)

Category
CRM

Function
Productivity, Other

Great For
Creating trusted apps that secure the brand’s customer and data assets, and protect compliance

Suitable For
B2B, B2C

Overview
Lets brands in regulated sectors or with governance requirements create trusted apps quickly.

Three things to know:
  • Lets brands and developers build trusted apps using clicks (not code) to protect data and provably meet compliance or governance requirements
  • Leverages the Salesforce1 platform’s data archiving, field audit trails, platform encryption and event monitoring
  • Salesforce Shield also extends to the entire Salesforce partner ecosystem so that any app built natively on the platform can tap into its capabilities, and provide security-sensitive organizations and end users with new mobile protection and assurance

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/salesforce-launches-salesforce-shield—-new-salesforce1-platform-services-empower-businesses-to-build-trusted-apps-fast-300112985.html

More information
http://www.salesforce.com/platform/shield/

Automated Optimization Engine (by TargetClose)


Product
Automated Optimization Engine (by TargetClose)

Category
Marketing automation

Function
Customer acquisition

Great For
Traffic optimization engine that drives customer acquisition, average order values and customer lifetime value.

Suitable For
B2C

Overview
It’s the latest addition to the TargetClose platform which helps response and direct-response advertisers optimize acquisition, average order value and customer lifetime value.

Three things to know:
  • The engine identifies and analyzes the complex interactions of vast numbers of variables
  • Lets DR advertisers rapidly test both landing pages and entire cart experiences on a per channel, per audience basis
  • TargetClose notes the engine outperforms human-based traffic optimization by 20%, and excels at optimization with greater numbers of digital channels, visits, conversions and media budgets

Pricing Structure
Monthly subscription

Prices start at
$5,000.

Installation
IT integration support is required

More information
www.targetclose.com

MiiP (by InMobi)


Product
MiiP (by InMobi)

Category
Mobile advertising

Function
Customer acquisition

Great For
A discovery platform to deliver constant, rich, personalized user experience

Suitable For
Agency, B2C

Overview
Miip creates discovery zones for consumers within their favorite apps and presents curated product collections and content to humanize discovery.

Three things to know:
  • Miip’s in-app ‘discovery zone’ helps brands capture a consumer’s attention through theme-woven content
  • It supports purchases and secure payments within the app discovery zone
  • It lets retailers and e-com showcase catalogs to new audiences of mobile users to drive sales, it lets developers integrate content that further engages clients’ end users with their app, and gives brands direct insight on consumer sentiments and journeys

Press Release
http://www.inmobi.com/company/press/inmobi-says-no-to-traditional-mobile-ads/

More information
http://www.inmobi.com/en/

Marketing Signals Framework (by Origami Logic)


Product
Marketing Signals Framework (by Origami Logic)

Category
Analytics

Function
Customer acquisition and retention

Great For
Understanding the complex universe of audience interactions across channels and campaigns

Suitable For
B2C, Agency

Overview
Systematically organizes and prioritizes the numerous types of interaction signals that marketers must understand to manage cross-channel campaigns.

Three things to know:
  • Offers a more intuitive way to understand all of the signals across various channels, including the actions (clicks, views, visits, etc.) consumers take in response to marketing activities, and the metrics generated by various platforms (CTRs, time on site, cost per engagement, etc.)
  • Helps identify the signals that most matter to a particular objective – for example, a campaign focused on engagement (objective) and efficiency (signal type) will measure Cost per Click and Cost per Engagement
  • Provides a new picture of audience interest and intent, as well as marketing performance across paid, earned and owned media

Press Release
http://www.businesswire.com/news/home/20150716005244/en/Origami-Logic-Unveils-Framework-Marketing-Signals#.Va-r9flVhBc

More information
http://www.origamilogic.com/

Revenue Stripe (by PowerInBox)


Product
Revenue Stripe (by PowerInBox)

Category
Email marketing, Analytics

Function
Customer acquisition and engagement

Great For
Improving customer engagement and monetization with compelling, content rich and highly targeted email campaigns

Suitable For
B2C, B2B

Overview
Revenue Stripe, a content recommendation feature, is the latest addition to PowerInBox, which lets brands activate email campaigns with attention-getting activities and widgets (scrolling strips, creative animations, etc.).

Three things to know:
  • Lets brands earn revenue from several ad formats including device-aware mobile install ads
  • Uses machine learning to match the right content with the right user based on device, time, location and user click behavior
  • Improves average CTRs by approx. 20%

More information
https://powerinbox.com/

In-App Analytics (by App Annie)


Product
In-App Analytics (by App Annie)

Category
Analytics, Mobile advertising

Function
Customer insights, Metrics and management

Great For
New insight into consumer app usage and journeys

Suitable For
B2C, B2B, other

Overview
App Annie strengthens its leader in app analytics, enabling brands to track successes and problems quickly, to bring new focus to marketing and development priorities.

Three things to know:
  • Through integration with Google, In-App Analytics lets users view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard
  • The new usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio
  • Provides comprehensive publisher data without an SDK, enabling digital brands and publishers to make smarter business decisions

Pricing Structure
subscription

Prices start at
free

Installation
download

Press Release
http://www.prnewswire.com/news-releases/app-annie-launches-in-app-analytics-aggregating-key-mobile-app-data-in-one-place-300110813.html

Silent Mobile Video Autoplay (by Sizemek)


Product
Silent Mobile Video Autoplay (by Sizemek)

Category
Mobile advertising

Function
Customer acquisition

Great For
Enticing engagement of mobile customers non-intrusively.

Suitable For
B2C, Agency

Overview
Sizemek, an open ad management platform for multiscreen campaigns, intros Video Autoplay on Mobile in Ad Builder for HTML5, its web-based rich media authoring tool.

Three things to know:
  • The soundless teasers for mobile video ads load automatically across devices
  • No user interaction is needed to trigger the teasers
  • Activation is easy, uses existing video content, and helps lift brands in the ‘noisy’ mobile environment in which video ads have increased 300% over the last six months

Press Release
http://www.thestreet.com/story/13212164/1/sizmek-launches-video-autoplay-on-mobile.html

More information
http://www.sizmek.com/

Data Quant and Anomaly Detection (by Bright Edge)


Product
Data Quant and Anomaly Detection (by Bright Edge)

Category
Marketing automation, Analytics

Function
Content marketing

Great For
Identifying significant shifts in the performance of brands’ content.

Suitable For
B2C, Agency, other

Overview
Automatically uncovers the factors that impact content marketing efforts, and serves recommendation notifications to marketers immediately.

Three things to know:
  • Data Quant injects intelligent, automated decision making into every content effort to maximize campaign impact
  • Anomaly Detection helps brands drive outcomes by integrating performance metrics across a myriad of data sets to identify trends and anomalies in traffic, engagement, search rank and volume, performance vs. competitors, etc.
  • Actionable recommendations for response to performance anomalies are provided in line for timely and effective campaign tuning

Press Release
http://finance.yahoo.com/news/brightedge-introduces-data-quant-era-160000843.html

More information
www.brightedge.com