AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through its RTB-enabled mobile ad network.The result is more precise audience targeting, brand awareness, brand lift, brand favorability, higher click rates, post-click engagement and conversion. AdTheorent technology can recognize a device’s use with the same IP as being part of a household. Additional IPs entering in this vicinity indicate devices that may belong to friends, relatives, peers which are then mapped by AdTheorent ‘s Artificial Intelligence(AI).

AdTheorent Predictive Audience Builder is a transformational suite of platform tools designed to enable users to create and activate predictive models which score audience quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser's desired target.

Studio A/T is an AdTheorent product that uses machine learning models to score unique creative units in milliseconds, delivering truly personalized creative experiences at scale.