Alterian is a real-time customer experience solution that connects all your operational, sales, service and marketing channels. Alterian syncs up all the moving parts of your business and allows you to think, act, and evolve in real-time to deliver consistent customer experience across channels.

Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.

As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website content and unknown to known identity stitching. DDE requests the necessary full slow (historical) and fast (in-the-moment) data of each customer to personalize the experience as each interaction is happening in less than 100 milliseconds. Now every interaction is immediately informed by the previous interaction for future messaging.