Company Overview
Blackwood Seven brings artificial intelligence to media analytics and planning. With an innovative proprietary media platform, they calculate each client’s "media effect formula," which allows attribution of all channels – online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. Their platform optimizes clients’ media mix and provides a predictive forecast of expected results, in real time. Using a holistic planning approach, they combine analytics with industry expertise to build profitable scalable campaigns for clients from strategy development to execution and optimization.