Company Overview
Braze, formerly known as Appboy, provides a mobile-focused, comprehensive suite of marketing automation services designed to analyze and engage app users, deliver them personalized content and turn them into loyal users post-install.
Braze, formerly Appboy, powers multiple channels—in-app, push, email, web, and more— with intelligent delivery of campaigns that are unique to each individual. The platform centers on the holistic user profile that offers a single view of the customer. Audience segmentation and advanced multi-channel messaging allow brands to use the data from those user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels at scale.
Braze Canvas Flow is a next generation journey orchestration tool that is designed to allow brands of any size to quickly build sophisticated customer experiences across their channel mix.
Braze Content Cards are a flexible messaging channel that allows brands to deliver targeted, dynamic content to customers within their apps or websites without interrupting the user experience.
The Braze Data Platform is a comprehensive set of data capabilities and integrations designed to help companies unify, activate, and distribute their proprietary customer data to deliver more meaningful and personalized customer experiences at scale.