Company Overview
Drip is a marketing automation technology company featuring a cost-effective, easy-to-use and "lightweight" email automation widget for lead capturing, customer retention and engagement. Drip was acquired by Leadpages in July 2016.
Drip is a lightweight email marketing automation platform. Sales and marketing teams can send an interested consumer a series of personalized emails based on a purchase, a recurring charge, or any number of actions. Drip also helps identify the most promising leads by applying a scoring algorithm that tracks events along the buyer's journey.