Knotch is a Content Intelligence Platform that helps you plan, measure, and optimize your content marketing programs across your owned and paid channels. Knotch allows you to quantify the business impact of both your owned and paid content initiatives, in order to plan and optimize your content investments. Using a proprietary methodology, Knotch calculates a score of 1 to 10 from three different business outcomes – Enhance Brand, Increase ROI, and Build Audience – and also benchmarks the performance against industry standards as well as historic performance using Knotch's big data analytics. Knotch users can take advantage of Pros & Content, a new community built for and by content leaders.

Knotch AIQ is a generative-AI product that makes it easy for marketers to generate high-performing new content, optimize existing content and perfect web experiences by tapping into brand-specific performance data.

Knotch One is an all-in-one digital optimization platform purpose-built to support today’s content-centric web experiences. Knotch One seamlessly combines website analytics, customer journey tracking, and audience feedback with AI so that marketers can easily measure, report and take actions to create high-performing content that improves the full customer journey from increasing brand awareness to shortening conversion time.