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Localytics

 
Boston, Massachusetts, United States
2008
Company Overview
Localytics features a mobile engagement platform that integrates user insights, smart targeting, and marketing automation. The Boston-based company strives to drive user engagement, letting app developers track user activity in real time and trigger targeted and automated marketing messages. Upland Software acquired Localytics in a deal announced Feb. 10, 2020.
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Products and Services

Localytics

 
Localytics is a comprehensive marketing platform that helps companies analyze mobile and web app usage, encourage action, and optimize user lifetime values. From predictive app analytics to attribution and CRM integrations, Localytics centralizes all of your data in one place, giving you the complete picture of who your users are, where they’re coming from, and how they are using your app. Connect app user engagement and revenue back to the source — no matter what marketing channels you’re using to acquire new users. Localytics lets you analyze and compare all of your acquisition campaigns, helping you to understand where your most valuable users come from so that you can optimize your ad spend and focus on attracting the best users.
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Connect with Localytics

Marketing Function Automation, Customer Acquisition, Metrics and Insights