Company Overview
NextRoll, formerly Adroll, focuses on retargeting customers who reached the website but did not complete a purchase. The marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data.
NextRoll Platform Services enables enterprises leverage NextRoll's APIs to expand their onsite capabilities into new avenues. Our platform was built for customers of any size and spans across tooling, automation, and guidance. We make it easy for you to leverage the components you need to access all markets in a scalable way.
RollWorks is an account-based marketing solution that drives demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach. Use RollWorks to do everything from identifying your targets to engaging them across channels and measuring revenue impact. Users have the ability to get more insights into the trends of their customers’ behaviors and activities. They also have more flexibility to use these insights in workflows they set up, allowing them to better automate their processes and act more intuitively with their account-based strategies. View your advertising campaign engagement metrics and other important account-level data from RollWorks in HubSpot—such as RollWorks Impressions, Advertising Spend, Clicks, Page Views, and Conversions—as a sum of all activity by a company for the last 7, 30, 60, and 90 days since today’s date.
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