Company Overview
Based in New York and active in over 100 countries, Nielsen is a leading information and measurement company that monitors and rates consumer viewing and purchasing habits on a local and global basis. In October 2017 Nielsen acquired Visual IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms.
Ad Dynamix is a media monitoring tool for media owners, agencies and advertisers providing a fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors. The detailed trend analysis platform enables the use of expenditure data compiled by Nielsen Media Research to deliver a 5-year date level database.
Gracenote ID Distribution System is a platform that enables program owners and creators to leverage Gracenote IDs to manage their content, streamline distribution and ensure their content brands are well represented and easily discoverable on major streaming services, connected TV devices and MVPDs.
Consumer data pioneers Nielsen have developed their own proprietary Marketing Cloud. The powerful all-in-one platform was designed to let brands, agencies and media companies connect more deeply with customers. Leveraging Nielsen's world-class data, analytics, media planning, marketing activation and data management, the Nielsen Marketing Cloud ensures a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization -- all in one place.
Nielsen Auto Cloud is a campaign management platform with marketing and measuring tools from Nielsen Marketing Cloud. Nielsen Auto Cloud includes J.D. Power's car-buyer intelligence and insights so automotive advertisers, agencies and media owners have direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.
Nielsen ONE Ads is a comprehensive self-service platform that provides marketers with powerful insights into audience behaviour based on their usage of media platforms such as TV, radio and digital.
Streaming Signals is an audience measurement solution that unbundles household viewing, and enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences.
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