Company Overview
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One". Publicis Groupe acquired US-based Epsilon from Alliance Data Systems Corporation in 2019.
Cognitive Cloud is a Platform as-a-Service (PaaS) of intelligence and knowledge APIs that enable brands to integrate Artificial Intelligence services capable to see, hear, speak, understand and interpret customer needs using natural methods of communication.
Consumer 360 Graph harnesses structured and unstructured, omni-channel data to create a single view of the customer. This enables brands to understand when and how to best engage customers across channels, increasing customer loyalty and revenue.
Publicis COSMOS is a new class of Cognitive Marketing Intelligence for Big Data powered by A.I. and ML algorithms. It learns from your online and offline data, structured and unstructured information as consumers interact with the brand across omnichannel. At the same time, it reasons, anticipates, and activates the customer journey, real-time interests, cross-device habits, emotions, and prescribes timely, relevant brand experiences across all marketing channels.
With COSMOS Amplify, bring your data to life through a HoloLens virtual experience. Interact with your customers’ data and uncover their interests, market segmentation, activity levels, and opportunities. 3D visualizations allow you to see patterns, compare markets, and make decisions like never before. Anticipate consumer needs and interests to create relevant, timely marketing solutions.
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