SAS 360 Engage is a customer engagement solution that enables marketers to take insights gleaned from SAS 360 Discover and other sources to craft personalized, precisely targeted offers delivered to customers across digital channels, devices and points in time.
SAS 360 Match delivers a first-party ad serving platform for AVOD that is fully integrated with SAS’s customer data platform (CDP), marketing planning and strategy, and customer journey optimization technologies to streamline the entire customer engagement process – from advertising through marketing engagement and, ultimately, conversion.
SAS 360 is a Marketing Resource Management platform. SAS 360 has customer intelligence baked into he entire offering optimizing marketing operations from start to finish – from strategic planning and budgeting to resource and marketing content management to global execution and analysis. Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.
SAS Analytics Pro provides users with an integrated and scalable software environment for reading and transforming data; information storage and retrieval; statistical analysis; report writing; and visualization.
SAS Customer Intelligence offers a 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from imbedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.
SAS Data Governance helps users maintain a consistent set of policies and processes for corporate information – including big data sets in Hadoop and Impala.
SAS Enterprise Miner offers state-of-the-art predictive analytics and data mining capabilities that enable organizations to analyze complex data, find useful insights and act confidently to make fact-based decisions.
SAS Event Stream Processing is a data solution that analyzes and understands millions of events per second, detecting patterns of interest as they occur. The results show the correct actions to take, what alerts to issue, which data to store and which events to ignore.
SAS Intelligent Decisioning enables you to make the best decisions when interacting with customers, partners, suppliers and employees. Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to a limitless number of use cases. With SAS Intelligent Decisioning, you can easily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
SAS Marketing Automation is a comprehensive solution for planning, testing and executing marketing campaigns. The solution enables marketers to define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
SAS Marketing Optimization enables organizations to make the most of each individual customer contact by determining how business variables – e.g., resource and budget constraints, contact policies, the likelihood that customers will respond and more – will affect outcomes.
SAS Scalable Performance Data Server is a data storage system. The solution is optimized to deliver subsets of information that need to be harvested from large stores of enterprise data, quickly and on demand.
SAS Visual Analytics is a visual analytics tool that enables users of all skill levels to visually explore data on their own while tapping into powerful in-memory technologies for faster analytic computations and discoveries.
SAS Visual Statistics is an analytics solution that provides a drag-and-drop web browser interface to enable multiple users to explore massive data, and then interactively create descriptive and predictive models.
SAS Visual Text Analytics scales the human act of reading, organizing and extracting useful information from huge volumes of textual data. Quickly and tirelessly sift through growing volumes of text data to identify main ideas or topics, extract key terms, analyze sentiment, and identify correlations between words with the right combination of natural language processing, machine learning and deep learning methods, and linguistic rules. This helps get the right information to people when they need it.
SAS® Viya® is an AI, analytic and data management platform that runs on a modern, scalable architecture. Quickly transform raw data into operational insights that support every kind of decision your organization makes. SAS Viya enables the entire analytics life cycle with capabilities that span every step of your rigorous DataOps and ModelOps processes