Sidecar is a programmatic advertising technology that helps retailers get optimal results in Product Listing Ad channels like Google Shopping, Bing Shopping, and comparison shopping engines. It predictively and automatically organizes like-performing products together to ensure that every product in the catalog receives the optimal bid to maximize profitability and meet unique ROI goals. Sidecar also auto-surfaces and breaks out high-performing products individually, so star products can be uniquely bid and positioned to match their potential for revenue.

Sidecar for Amazon is an eCommerce tool built specifically for advertising on the Amazon platform. The Sidecar solution, powered by advanced AI and natural language processing, helps retailers apply data-driven strategies and proven best practices to drive significant revenue from Amazon Sponsored Products, Sponsored Brands and Display Ads. Sidecar for Amazon technology automates manual management, streamlines reporting, and leverages Sidecar marketing expertise to unlock new opportunities on Amazon.