Company Overview
Tapjoy is a global mobile app-tech company that drives revenue for mobile app developers through advertising by using data from their apps to engage the right customers at the right time. In 2022 Tapjoy was acquired by ironSource.
MobileVoice is a global market research solution that delivers the deepest, most authentic insights about the attitudes, preferences and behaviors of today’s mobile consumers. MobileVoice reimagines the market research experience by natively rewarding engagement and reaching consumers wherever they go through their mobile devices. MobileVoice unlocks an entirely new audience for brands and market researchers by leveraging Tapjoy’s opt-in, choice-driven value exchange model, which rewards consumers for their engagement with mobile games and applications. MobileVoice delivers custom surveys to help brands and market researchers understand the demographic and psychographic characteristics driving their target audience’s behaviors. It also has custom API integrations that allow Tapjoy to connect research agencies to thousands of surveys in real-time while reducing resources spent through efficiency and automation.
Tapjoy comprises a robust suite of mobile marketing tools, products and solutions designed to manage awareness, direct response, app engagement and audience targeting. Tapjoy’s mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions.