TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest response for both on-air and future campaigns.

TVSquared is an attribution platform for television enabling marketers to learn which media and creative placements drive conversions. TVSquared measures linear TV across national and local markets, down to DMA and ZIP code levels; all OTT-enabled advertising, including CTV and video ads served across any device; incremental reach and frequency across every individual media service in the platform Impression-based linear and OTT campaigns – in a comparable way – to determine the most effective media for optimal reach, and addressable TV across linear and OTT