Over the years, Vyakar has developed a state-of-the-art fuzzy match algorithm that is not only fast and accurate but also flexible to fit different needs. It’s not a final formula; behind the scenes Machine Learning also allows Vyakar to be able to improve that algorithm over time. Fuzzy Matching accuracy is achieved by hundreds of matching rules and thousands of data points.

Vyakar’s Lead Router helps solve your lead routing needs based on your desired business rules and organizational structure without the attendant technical complexities. It integrates cutting-edge AI-based Machine Learning business-use cases and a lead-account matching engine into a single solution, thus simplifying and standardizing the implementation of your routing rules for businesses. The Lead Router’s data normalization and standardization routine augments the data supplied with clean data to better detect the industry, company size, and geographical territory for a complete data-driven routing experience.

Segmentation is the backbone of the three key pillars of marketing (right message, to the right person at the right time). Look beyond traditional and transactional segmentation. Create your hassle-free segmentation on Marketing Database with easy to use intelligent filters such as Geo Radius, Advanced Account Match, Standardized Title and Department. Accurate segmentation helps you realize true potential of your well curated marketing strategy, while also making your customers and prospect feel relevant.