Walkbase Advertising is an in-store ad targeting solution that enables retailers to quickly grow their earnings through in-store analytics. Draw insights from in-store heatmaps, shopping paths and category level patterns to locate ad displays. Walkbase can help marketers determine the best location, pricing and content for in-store advertising, and measure the impact of in-store ads.

The Walkbase in-store analytics and marketing platform is built to be highly scalable, real-time and easy to deploy. The patented technology takes raw data from multiple sources and turns it into actionable analytics in seconds rather than hours or days. With Walkbase, retail marketers can act on customer behaviour as events unfold. All our in-store technologies are fully integrated with our cloud platform, meaning that there are no middle layers involved. This allows for a streamlined service setup and minimum friction for IT.

Walkbase Campaign is a precision toolset for optimising the ROI of marketing campaigns and measuring the impact of marketing on in-store shopping behaviour. The powerful In-store Sales Funnel tool is a simple and straightforward way to assess how marketing campaigns affect in-store sales conversion from passersby, to engaged customers, and finally to sales. By providing accurate data and hard KPI’s Walkbase Campaign enables better decision making around marketing spend.

Walkbase Engage is an easy to adopt & use in-store proximity marketing solution. Walkbase is designed for delivering personalised product recommendations and triggering loyalty rewards via mobile apps. The platform can trigger and automate in-store offers and experiences based on rich online/offline customer profiles and smartphone-enabled shoppers’ in-store location.

Walkbase for Airports is the platform designed to optimise passenger flows, track assets and offer location based services for smooth and enjoyable travel experiences. Walkbase combines Wi-Fi, Bluetooth beacons, and other sensors to gather data of passengers’ location and behaviour from every corner of the airport.This data gives versatile tools for understanding the customer journey, analysing paths and passenger segments, identifying bottlenecks & crowding, and viewing live heatmaps of the entire premise. Walkbase for Airports integrates with Walkbase Analytics,making it possible to analyse how bypassing traffic converts into store visitors, and to identify optimal store locations based on customer patterns. Individual stores can be divided into zones for further analysis.