Adobe Journey Optimizer

Product Overview
With Adobe Journey Optimizer, part of the Adobe Experience Cloud, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisioning and insights.

• Unified, real-time profile with identity resolution and segmentation at scale
• Leverage email, push, and in-app messages to engage customers throughout the brand experience
• Intelligent offer decisioning selects next best offer based on real-time customer behavior
• Modern digital asset management fuels content velocity by connecting sources of content directly to channels of execution
• Extensible across enterprise content and data applications
• Design and deliver personalized email, push, in-app, and text messages all from a single intuitive interface
• Determine the right message to deliver to the customer — even if it means pausing campaign messages due to an unresolved customer service issue.
• Location-aware triggers allow brands to use mobile messages to amplify the customer experience