Adobe Marketing Cloud

Product Overview
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign management, audience targeting and web experience management. It comprises eight modules, each also available as a stand-alone tools.

• Adobe Experience Manager - comprehensive content management solution for building websites, mobile apps, and forms.
• Adobe Social - social management platform.
• Adobe Audience Manager - data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
• Adobe Primetime - multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences.
• Adobe Media Optimizer - programmatic ad-buying solution that helps you forecast the best mix of search, display and social ads based on your budget.
• Adobe Analytics - industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.
• Adobe Campaign - personalize and deliver campaigns across all of your online and offline channels.
• Adobe Target - personalization solution to deliver the right experience to the right customer.
• Dynamic tag management - quickly manage tags and distribute data.