AmpIQ

Product Overview
AmpIQ is a hub for customer intelligence and activation. AmpIQ offers fresh insights on every customer, smart segmentation, and seamless campaign integration, all in an intuitive point-and-click interface. This makes it easy to connect to the right segments then test and optimize to grow loyalty and lifetime value.

• A dashboard for customer-centric metrics and KPIs that proactively highlights shifts in customer economic drivers and identifies risks and opportunities
• Platform-generated insights at the customer and segment-level, including brand and channel behaviors, product preferences, revenue sizing and recommended actions
• Out-of-the-box predictive models, segments, and personas engineered to improve CLV, with a point-and-click interface to easily create & explore segments of your own
• Drag-and-drop UI to activate segments in cross-channel campaigns, helping you optimize channel mix, drive improved experiences and improve ROI
• Closed-loop measurement, multivariate testing, and control groups let you attribute actions and spend to transactions, revenue gains and customer KPIs and health metrics
• Flexible framework to automate and syndicate marketing-ready data to 100s of leading marketing, customer experience, advertising, and attribution tools and channels